Technical Sales Representative

Role: Technical Sales Representative

Reporting To: Chief Executive Officer

Location: Gauteng (Frequent travel throughout South Africa and Sub-Saharan Africa as required)

Duties and Responsibilities

Technical Sales & Business Development

• Promote and selling specialised  line boring, flange facing, portable milling, shaft machining, and journal machining—alongside industrial tools, machinery, and consumables.

• Identify, qualify, and secure new business opportunities to build a sustainable sales pipeline and achieve monthly, quarterly, and annual revenue targets.

• Work closely with the operations team to assess client site requirements and ensure all proposed solutions are technically sound and commercially viable.

• Prepare, present, and negotiate technical and commercial proposals, quotes, and service agreements.

Account Management & Market Expansion

• Build and maintain long-term relationships with engineering managers, maintenance managers, procurement personnel, and plant executives across key industrial sectors.

• Conduct regular customer site visits, shutdown attendances, and technical consultations throughout South Africa and neighbouring African regions.

• Expand the companys footprint across targeted markets, including State-Owned Entities (Eskom, Transnet, Denel, SANRAL), municipal utilities, water boards, mining houses, petrochemical plants, steel, cement, power generation, OEMs, and EPCM contractors.

Education & Licensing

• Grade 12 (Matric).

• Valid driver’s licence and willingness to travel frequently (including overnight trips).

• Advantageous: A technical/trade qualification (Fitter, Turner, Boilermaker, Millwright, or similar), Engineering Diploma/Degree, or Sales/Business qualification.

Experience

• Proven track record in technical sales, external sales, or key account management (5–10 years preferred).

• Demonstrated experience selling industrial tools, machinery, and consumables, as well as engineering or specialised industrial services.

• Established network and experience dealing with large industrial clients across sectors such as power generation, mining, petrochemical, heavy engineering, manufacturing, or oil & gas.

• Highly Advantageous: Prior experience working with or selling into South African State-Owned Entities (SOEs), familiarity with SOE procurement/tender processes, and knowledge of engineering shutdown planning.

Skills & Competencies

• Strong technical aptitude with the ability to read client needs and translate them into practical machining and tooling solutions.

• Excellent negotiation, proposal-writing, and presentation skills.

• High commercial acumen with a focus on margin protection and target achievement.

• Proficiency in Microsoft Office Suite and CRM systems.

• Self-motivated, entrepreneurial, and able to work independently under pressure.