Vice President, Demand & Growth Marketing

Vice President, Demand & Growth Marketing

Are you energized by the challenge of unifying enterprise B2B demand generation and direct-to-user B2C growth into one integrated strategy that drives measurable impact?

Do you want the opportunity to build and scale a global demand and growth organization, shaping the team, systems, and strategy that connect healthcare professionals, students, institutions, and health systems worldwide?

About our Team:

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience. All for the benefit of every patient.

About the role:

Elsevier Health operates at the intersection of two distinct growth motions: enterprise B2B - selling into health systems, universities, and institutions - and B2C direct, reaching individual clinicians, nurses, and students.

This VP will build and lead the single integrated demand and growth function that owns both - the B2B pipeline and the B2C direct funnel - with one shared media team, one channel strategy, and one accountability structure.

This is a T-shaped operator: someone with genuine depth in either B2B or B2C, and the ability to lead both. You will set the demand generation strategy, alongside the direct to end user strategy, and build the team and systems that deliver it at scale.

Responsibilities:

• Partner closely with Product Marketing VPs to develop cohesive strategy for B2B and B2C in line with annual commercial goals.

• Own the integrated demand generation strategy across B2B enterprise pipeline and B2C direct acquisition - setting targets, channel mix, and budget allocation.

• Lead a team responsible for B2B marketing program and B2C including product websites. Evolve approach to ensure clear B2B2C hand offs and measurement approach.

• Lead the paid media team, leveraging a shared channel infrastructure, and creating new measurement and optimization approach.

• Build and own the cross-motion attribution model in partnership with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance.

• Drive performance marketing at scale: paid search, paid social, programmatic, affiliate, and lifecycle across both motions.

• Set the acquisition strategy for B2C - understanding the distinct funnels for Osmosis, ClinicalKey AI, and Complete Anatomy direct purchasers.

• Partner with VP, Marketing Intelligence & Strategy on audience intelligence, segmentation, and investment optimization.

• Present performance & optimization approach to senior leadership on a regular cadence.

Requirements:

• 12+ years of growth or demand generation experience; 4+ years in a senior leadership role owning pipeline or revenue targets.

• Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer).

• Deep fluency in performance marketing channels - paid search, paid social, programmatic, lifecycle/CRM - with the ability to build strategy and challenge the team on execution.

• Strong analytical instincts: you are comfortable owning a number, diagnosing pipeline problems, and adjusting levers quickly.

• Direct experience with AI-powered marketing tools, personalization platforms, and the emerging landscape of autonomous content operations.

• People leadership experience: you have built and led high-performing analytical and strategic marketing teams. Ability to attract, develop, and retain exceptional marketing talent.

• Experience buying media in-house coupled with experience outsourcing media buying to a partner.

• Experience with CRM (Salesforce), Marketing Automation (Braze, Marketo or HubSpot), and attribution or BI platforms.

• Experience in health tech, edtech, or professional information markets - particularly where enterprise and direct revenue coexist.

• Familiarity with HCP or clinical professional marketing and the compliance considerations involved.

• Track record of building & scaling new marketing programs and approaches - this is a role that will require innovative thinking and creativity to shape the next chapter of Health marketing.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

About the business:

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Clickhereto access benefits specific to your location.

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