Assistant Sales Manager, Watford
Confirmed on the employer's own hiring board on Oct 30, 2026. First seen by Alion on Oct 15, 2026.
Assistant Sales Manager
Renault Watford (WD18)
£35,000 pa basic salary, OTE £70,000 pa (uncapped) + ECOP Company Car
5-day week
Join Our Sales Leadership Team at Renault Watford
Renault Retail Group is looking for an experienced Assistant Sales Manager to join our team at Renault Watford.
This role combines commercial, coaching and finance leadership responsibilities typically associated with Sales Controller and Business Manager positions.
Working alongside the General Sales Manager, you'll support the performance, profitability and day-to-day operation of the Sales Team, helping Sales Executives succeed whilst maintaining high standards of customer experience, finance compliance and operational effectiveness.
You'll help lead a combined New and Used Car Sales Team comprising Sales Executives and support colleagues across the wider dealership Sales operation.
What You'll Do
- Support the General Sales Manager in delivering new and used vehicle sales targets, profitability objectives and manufacturer standards
- Coach, develop and support the Sales Team to maximise customer engagement, conversion rates, product knowledge and process compliance
- Monitor sales performance, activity levels, key performance indicators, forecasts, stock turn and sales pipeline activity
- Structure vehicle deals and assist with complex sales transactions where required
- Present and oversee finance, insurance and add-on products in a compliant and customer-focused manner
- Work with finance providers and lenders to secure suitable funding solutions for customers
- Support vehicle appraisals, stock acquisition, pricing strategies, preparation planning and stock management activity
- Ensure leads, enquiries, appointments, follow-up activity and customer escalations are handled professionally and effectively
- Maintain high standards of compliance, manufacturer process adherence and customer satisfaction
- Lead the Sales operation in the General Sales Manager's absence
What We're Looking For
We're keen to hear from candidates with previous experience as a Sales Controller, Business Manager, Transaction Manager, F&I Manager, Assistant Sales Manager or Senior Sales Executive within a franchised automotive dealership environment.
Applicants may have developed their experience in new vehicle sales, used vehicle sales or combined retail sales operations.
You should be able to demonstrate a successful track record in automotive retail sales, a strong understanding of finance and insurance products, and experience coaching or developing Sales Executives. Strong organisational, communication and relationship-building skills are essential.
Experience using CRM systems, dealership management systems and sales performance reporting tools would be advantageous.
Experience with Renault, Dacia or approved used vehicle operations would be beneficial but is not essential.
Driving Licence Requirement: A full UK driving licence (manual and automatic vehicles) is essential for this role.
Hours & Pay
This role operates on a 5-day working week, typically comprising four weekdays plus Saturday.
Working hours are 8:30am-6:00pm Monday to Friday and 8:30am-5:00pm Saturday. A 1-hour lunch break applies.
Basic salary is £35,000 pa, with OTE of £70,000 pa that is achievable, regularly reached and uncapped.
Access to Renault Retail Group's ECOS/ECOP vehicle scheme is included, providing a tax-efficient, high-specification vehicle that is replaced annually.
Company Benefits
- Access to a tax-efficient new car scheme (ECOS/ECOP), with high-specification vehicles replaced annually
- Family Car Scheme available for close family members, typically from £139 per month, with vehicles replaced annually
- Eligibility applies after probation for the first vehicle, with a second vehicle available after 12 months' service
- Car insurance included on both schemes
- 33 days' annual leave including Bank Holidays (option to buy or sell additional days)
- Pension scheme with life assurance
- Staff discounts on vehicles, parts, servicing and accessories
- Share Incentive Scheme
- Mortgage and pension advice seminars
- Excellent manufacturer training and clear career development opportunities
- Cycle to Work scheme, including e-bikes
- Discounted gym membership
- Enhanced Maternity and Paternity policies
- Eye test voucher scheme
How to apply
The application process for this role is strictly online only.
Raja Mallik from the Recruitment Team will contact shortlisted candidates.
No Agencies please.