Sr Staff Product Marketing Specialist
Role Overview
The Sr. Staff Marketing Specialist the key driver of regional solution strategy, definition, and enablement for the Southeast Asia (SEA) and Australia & New Zealand (ANZ) regions. This role connects global solution strategies with regional market needs, ensuring differentiated, commercially compelling solutions that accelerate growth and maximize adoption of Renesas products across target industries.
The role requires strong cross-functional leadership, market insight, and hands-on execution across solution definition, Go-to-Market (GTM), competitive positioning, and performance measurement.
Key Responsibilities
Regional Solution Strategy & Portfolio Development
Own and drive regional solution strategy for SEA and ANZ, aligned with global solution direction.
Develop regionally differentiated solutions tailored to local market and customer requirements.
Identify high-growth opportunities through TAM / SAM / SOM analysis and evaluate ROI for solution investments.
Solution Definition & Proposal Leadership
Lead regional solution proposal creation, working closely with Technology Application Architects (TAA) to define:
Solution block diagrams and system architectures
Technical specifications and feature sets
Clear unique selling points (USPs) aligned with customer value
Work with Renesas Sales (SAL) teams and TAA to create and own Solution Requirement Documents (SRD).
Ensure solutions maximize usage and value of Renesas products through collaboration with multiple Product Groups (PG).
Solution Development & Ecosystem Collaboration
Upon SRD approval, coordinate with System Solution Teams and/or external partners to execute solution development.
Ensure timely, high-quality solution delivery aligned with both technical and commercial objectives.
Go-to-Market Execution & Channel Enablement
Drive regional GTM execution in alignment with global Solution Marketing strategies.
Develop compelling solution messaging, value propositions, application examples, and positioning.
Partner closely with Channel Marketing to support:
Mass-market GTM initiatives
Distributor readiness programs (webinars, trainings, MARCOM campaigns, roadshows/caravans and incentives)
Competitive & Market Intelligence
Conduct competitive analysis for target Bills of Materials (BOMs) and competing system solutions.
Collect and synthesize customer feedback, competitor intelligence, and Product Group insights for continuous improvement of solution offerings.
Performance Measurement & Continuous Improvement
Track and measure solution impact, funnel progression, and direct/indirect influence (DI) using CRM and reporting tools.
Use data-driven insights to refine solution strategies, GTM execution, and portfolio focus.
Key Stakeholders
Sales (SAL) Teams
Technology Application Architects (TAA)
Product Groups (PG)
System Solution Teams
Channel Marketing
External solution partners and distributors
Required
Bachelor’s degree in Engineering, Business, or a related field.
8+ years of experience in business development, marketing, solution marketing, or technical sales.
Strong understanding of Robotics, Industrial Automation, Building Automation, Energy, or broader embedded systems markets.
Proven ability to develop customer relationships and follow up leads in the field.
Demonstrated experience in solution positioning, GTM execution, and cross-functional collaboration.
Strong strategic thinking, analytical, and communication skills.
Ability to operate effectively in a matrixed, cross-functional, and multicultural environment.
Preferred
Experience working with channel partners and distributors in SEA and/or ANZ.
Exposure to semiconductor, system-level, or solution-based product portfolios.
Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’
At Renesas, you can:
- Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
- Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure.
- Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.
Are you ready to own your success and make your mark?
Join Renesas. Let’s Shape the Future together.
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.