Senior CRO Designer, Paywalls and Funnels

RevenueCat removes the headaches of building and scaling in-app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.

We’re a remote-first crew of 150+, spread across 25+ countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end-users (and help the developers behind them get paid), you’ll fit right in.

About the team

You’ll join a cross-functional group of app monetization subject matter experts who partner directly with RevenueCat customers and prospects. As part of the broader Customer Growth org, this team designs and implements high-impact paywalls, onboarding flows, and purchase funnels using RevenueCat’s no-code builders and experimentation tools, then feeds learnings back into our product, templates, and educational content

You’ll also collaborate closely with our content, marketing, and advocacy teams to turn real-world project outcomes into templates, case studies, webinars, and best-practice guides for the broader app community

About the role

As Senior CRO Designer, Paywalls & Funnels, you’ll be the person RevenueCat customers trust when the question is: “How do we get more users to convert and stay subscribed?”

You will:

• Design & build high-converting paywalls and funnels

  • Use RevenueCat’s paywall and experiment builders to design, configure, and ship paywalls, onboarding flows, upgrade paths, and win-back experiences for mobile apps across categories

  • Translate brands and product value props into clear, compelling paywall layouts, messaging, and pricing presentations

• Lead conversion optimization projects for customers and prospects

  • Run structured discovery with customers and prospects to understand their business model, audience, and constraints

  • Propose experiment plans (e.g., value prop framing, pricing presentation, trial vs. no-trial, placement and timing of paywalls)

  • Partner with apps to launch multivariate tests and interpret results, using RevenueCat’s analytics and experimentation tooling

• Codify patterns into reusable assets

  • Distill what’s working across projects into reusable templates, checklists, and patterns that can be implemented directly in RevenueCat’s builders

  • Work with Product to inform our paywall components, presets, and default templates

• Create educational content with Advocacy & Marketing

  • Collaborate with Growth Advocacy and Content teams to turn your project learnings into:

    • Example paywalls and funnel templates

    • Blog posts, guides, and best-practice documentation

    • Webinars, live reviews, and conference talks or workshops

  • Participate in public-facing sessions (e.g., teardown streams, office hours) as a visible expert on monetization UX

• Champion monetization UX best practices

  • Advise Sales, Customer Success, and Support on paywall and funnel best practices they can bring into customer conversations

  • Provide feedback to Product & Engineering on how practitioners use our builders in the wild, highlighting opportunities for new features, components, and workflows

About you

You’re a conversion-focused designer who lives at the intersection of mobile product design, growth, and experimentation. You have a track record of shipping real paywalls and funnels that move business metrics, not just portfolios

You have:

• Deep hands-on experience with paywalls & funnels

  • 5-8+ years designing consumer mobile experiences, with a substantial portion spent on subscription or purchase flows (e.g., paywalls, onboarding, upgrade/upsell, win-back, account limits)

  • Experience either:

    • At a mobile app studio / product team owning monetization UX, or

    • At an agency/consultancy repeatedly designing and optimizing paywalls and funnels for multiple apps

• Strong conversion & experimentation mindset

  • Comfort defining hypotheses, success metrics, and test plans (e.g., CVR, trial start rate, activation, LTV)

  • Experience using analytics and experimentation tools to interpret results and iterate quickly

  • Ability to balance conversion gains with long-term user trust and platform guidelines

• Mobile-first product design skills

  • Excellent interaction and visual design chops for small screens and high-stakes surfaces (like paywalls and purchase flows)

  • Strong UX writing instincts for concise, value-focused copy and pricing messaging

  • Proficiency in modern design tools (e.g. Figma) and comfort translating designs into no-code builder configurations

• Customer-facing communication skills

  • Confidence leading workshops, design reviews, and strategy sessions with customers and prospects

  • Ability to present options, pros/cons, and trade-offs to both designers and non-design stakeholders (founders, PMs, marketers)

  • Great written communication for async collaboration in a remote team

• Values & ways of working

  • You’re energized by our mission to help developers make more money

  • You work iteratively and ship value quickly rather than waiting for perfection

  • You have an ownership mentality: You see broken or unclear experiences and feel compelled to improve them

  • You’re comfortable working in a fully remote, distributed team and collaborating across time zones

In your first month, you’ll:

• Learn RevenueCat’s products, especially paywalls, experiments, and analytics

• Join customer calls to understand our process and common challenges

• Audit a handful of existing customer paywalls and funnels and build your first recommendations

Within 3 months, you’ll:

• Own several customer projects end-to-end, from discovery through experiment analysis

• Ship multiple paywall and funnel variations using RevenueCat’s builders

• Partner with Advocacy/Content on at least one public asset (template, blog post, teardown, or webinar segment)

Within 6 months, you’ll:

• Be the go-to expert internally for monetization UX, paywall patterns, and funnel optimization

• Maintain and evolve an internal “playbook” of best practices and tested patterns

• Influence the roadmap for our paywall and experiment tooling based on patterns you see across customers

Within 12 months, you’ll:

• Have materially improved conversion for a portfolio of customer apps, with clear before/after stories

• Help define our strategy for paywall templates and monetization UX guidance at scale

• Represent RevenueCat in public-facing educational content (webinars, AMAs, workshops, or conference talks) as a leading voice on mobile monetization UX

What we offer:

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator

• 10-year window to exercise vested equity options

• Fully remote and flexible work environment

• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge

• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning

Curious about the interview process? Discover more in our blog post about how we hire and learn tips to help you succeed.