PR Assistant Manager

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories.Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them.At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.

MAIN PURPOSE

Based on a strong understanding of the Maison ambition and context, both globally and locally, the PR Assistant Manager supports the PR Manager in developing and executing PR plans in consistency with the Maison's strategy on general topics related to the Maison, including both product (Jewelry, Accessories, Fragrance) and corporate topics.

KEY RESPONSIBILITIES

1: PR planning and execution

• Plan and operate the strategy for ON/OFF media & social media to acquire qualitative earned exposure/post.
• Work with PR manager to help determine measurable campaign objectives and KPIs.
• Assist social media, demographic and industry research and analysis to assist the manager.

2: Development PR contents

• Plan and develop contents efficiently to reach the target audience
• Exploring new approaches and tools to create unique content to inspire digital users
• Provide efficient ideas to create innovative content/scheme for Paid exposure with PR Manager

3: Exposure Analysis

• PR Action Report - brand image studies, number of exposures, social listening by using DMR and other tools.

4: Celebs and Tastemakers activation

• Build and strengthen media relationship and external networks - publishers, writers, celebrities, digital influencers, art and culture appropriate to the Maison.
• Capability to cast appropriate guests by leading PR and/or Casting agency.

5: Execution of Cross-Functional activation

• Co-work with other PR team members to maximize effective PR exposure of the Maison.
• Liaise with Media Planner (Paid/Owned) to maximize sufficient digital exposure.
• Work closely with Branding & Corporate team.
• Handling and contributing to the company activation.

6: Team building/ work as One-Team

• Maximize a teambuilding / way of working and development of own leadership culture, cross collaboration with others.
• Respect manner of working, feedback culture and timely communication.

Required Experiences

• Over 5 years of PR experience.
• Both in-house and PR agency experience are acceptable.
• Experience in jewelry, fashion, or cosmetics is preferable.
• Corporate and luxury experience is preferable.

Skills

• Negotiation skills: Ability to communicate effectively even in difficult situations without damaging relationships.
• Communication skills: Ability to convey thoughts clearly with precise thinking.
• Ability to understand company and departmental policies and think strategically.
• Highly perceptive and quick to understand.
• Strong digital literacy.
• Strong numerical aptitude and analytical skills.
• Possesses strong business etiquette.
• Native level Japanese. Business level English (including speaking).

Personality and Work Ethic

• Positive, open-minded, humble, and adaptable.
• Cheerful and personable.
• Eager to work proactively in a busy environment / accustomed to such environments. Proficient in multitasking.
• Possesses a strong work ethic and a desire to work hard and be dedicated (rather than seeking a relaxed pace).
• High interest and strong curiosity in jewelry, fashion, luxury, and new things.

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