PR Assistant Manager

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

KEY RESPONSIBILITIES

• Support the development and execution of PR strategies and initiatives in alignment with brand objectives.
• Build and maintain relationships with key media contacts, stylists, influencers, and external partners, serving as a day-to-day point of contact.
• Lead the preparation and distribution of PR materials, including press releases, media kits, newsletters, and product information.
• Coordinate media requests, interviews, and editorial opportunities, ensuring timely and accurate communication.
• Support the planning and execution of collection launches, brand events, press days, VIP events, and other PR activations, including guest management, venue coordination, and on-site operations.
• Manage press sample inventory, loans, returns, and logistics to support media placements, photoshoots, and events.
• Oversee the maintenance of press rooms, digital assets, and PR databases, ensuring all information is accurate and up to date.
• Monitor and analyse media coverage and PR performance, preparing regular reports and actionable insights.
• Conduct competitor benchmarking and monitor industry trends to identify opportunities and best practices.
• Support budget tracking and Manage administration, including invoice processing and expense reconciliation.
• Collaborate closely with global and cross-functional teams to ensure consistency in brand messaging and effective execution of PR initiatives.

REQUIREMENTS

Education:

• Bachelor's degree or higher (preferably in Public Relations, Communications, Marketing, Journalism, or a related field).

Work Experience:

• Minimum of 3 years of practical experience in PR or communications (experience in luxury, fashion, or lifestyle industries is a plus).
• Experience in media relations, event management, and content creation, and social media (LINE)

Language Skills:

• Japanese: Native level (business-level reading, writing, and conversational ability).
• English: Business level (proficient for communication with global teams, drafting English documents, and handling international media).

Skills:

• Excellent communication and interpersonal skills.
• Strong writing and presentation abilities.
• Project management skills and the ability to handle multiple tasks simultaneously.
• Proficiency in basic PC skills (Microsoft Office Suite: Word, Excel, PowerPoint).
• Knowledge and understanding of digital PR and social media.

ATTRIBUTES

• Professionalism: Possesses high ethical standards and a strong sense of responsibility, consistently approaching tasks with a professional attitude.
• Passion for the Brand: Deeply resonates with the world view and values of dunhill and is passionate about communicating appeal of dunhill.
• Attention to Detail: Strives for high-quality output and pays meticulous attention to detail.
• Proactiveness and Autonomy: Able to identify challenges, propose solutions, and act proactively.
• Adaptability and Flexibility: Capable of adapting flexibly to fast-paced environments and unexpected situations and handling them calmly.
• Teamwork: A team player who can collaborate effectively with other departments and external partners.
• Aesthetic Sense: Possesses an understanding of the brand's aesthetic and the ability to express it.