Lifecycle Marketing Manager/Senior Manager

Our Values

• Our member is our hero. Our members are at the core of our company. Only by empowering them can we accomplish our vision.
• We Never Settle. We are relentlessly pursuing the exceptional and challenging the status quo-always making our service, experience, and company better.
• We Take Our Success Personally. We all have a stake in the success of Ridwell. You are empowered to make an impact.
• Purpose Drives Our Actions. Knowing why we are doing something enables us to focus on what is truly important.
• We Are Stronger Together. Every person is critical to our success. We need diverse perspectives to execute on creative solutions. By fostering collaboration and connection at every level, we can be phenomenal.

About the Role

Ridwell just launched nationally, and as we grow, we want every member's experience with us to exceed expectations-informative, educational, simple, and meeting people where they are. We're looking for a Senior Lifecycle Marketing Manager to own & rebuild our lifecycle and retention engine: best-in-class onboarding, channels that work as one coordinated system, and more people succeeding at wasting less, for longer.

This role comes with real room to build: onboarding, segmentation, channels that intelligently communicate with one another. You'll also have full autonomy to upgrade any programs, experiences, or flows not currently meeting their full potential.

We move quickly here, and priorities shift as we learn. This role comes with a lot of ownership and opportunity.

Responsibilities

• Own activation, onboarding, and retention strategy across our Pickup and Mail-In products - partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
• Own lifecycle execution end-to-end - email, SMS, journey building, and QA - while actively identifying where automation and AI can reduce operational overhead
• Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand - across email, SMS, direct mail, and beyond
• Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
• Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Requirements

• Meaningful experience running lifecycle, CRM, or email/SMS marketing programs. You've owned a program end-to-end and you're excited to do it again
• Hands-on Iterable or comparable platform experience
• You should understand how contact and event data actually flow into a platform like Iterable, and know when you're hitting the edge of what's available off the shelf. We have support for the heaviest technical lifts; we need you to know what to ask for
• A genuine track record of using data to investigate, decide, and clearly explain the impact - you get energized digging into why a number moved, and you can make the case for what it's worth
• Ready to go both high and low: you enjoy setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA
• Real motivation around member experience and Ridwell's mission - you think about what actually helps someone succeed at wasting less, not just what improves an open rate
• A proven track record of automating execution or admin work through AI or tooling

A Note on Resources

• You'll have real strategic partnership, not just oversight. Growth is a company-wide priority, and you'll work closely with our Head of Growth to shape strategy - especially while you're building the foundation.
• You'll never be starved for data. Ridwell has rich member and performance data, plus a dedicated analytics resource ready to support you directly. If you need something that we don’t have, we can build it.

Benefits

• Comprehensive healthcare benefits, including medical, vision and dental
• Flexible vacation and sick leave policy
• Paid holidays
• Paid parental leave
• Flexible spending account for transportation
• Life insurance and disability
• Employee Assistance Program (EAP)
• Discount on a monthly Ridwell subscription
• 401(k) plan
• Stock option plan