Content Marketing Specialist
About Rocketlane
Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.
Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects-reducing chaos and boosting customer satisfaction across industries.
We’re a close-knit team of over 100 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners.
Role summary
At Rocketlane, content has never been an afterthought. It’s been the engine that helps us build trust with the people we serve. Our customers, professional services leaders, delivery teams, and operations experts, come to Rocketlane not just for software, but for insight. They look to us to understand how the industry is evolving, how high-performing teams operate, and how they can deliver better outcomes for their customers.That’s why content plays a central role in how we build our brand.
Rocketlane is defining the modern way services teams deliver work. So we’re not just explaining a product, we’re shaping how the market thinks about service delivery, project success, and the future of delivery in an agentic world.
So this isn’t a traditional content writer role. We’re looking for someone who thinks like a Product Marketer, researches like an analyst, and writes like a storyteller. Someone who can turn product ideas, customer problems, and industry shifts into narratives that matter.
You’ll help shape how Rocketlane communicates ideas about service delivery, customer onboarding, and the future of project execution. You’ll work closely with founders and product teams, and you’ll have the autonomy to explore ideas that move the conversation forward. And you’ll have a lot of fun along the way :)
If you see writing as a tool for thinking, teaching, and shaping perspective, you’ll fit right in.
What you’ll do
Own high-impact content across formats Develop both long-form and short-form content: blogs, landing pages, playbooks, customer stories, sales enablement assets, email copy, video scripts, and more.
Develop deep understanding of our customers Understand their personas, workflows, and challenges to craft stories grounded in real problems and outcomes.
Work closely with people who care deeply about the product Work closely with Product Marketing, Product, Sales, Customer Success, Demand Gen, and Design to bring ideas to life.
Think distribution, not just creation Ensure content travels effectively across channels like blog, LinkedIn, email, video, community, and events.
Find the ideas worth talking about Explore the problems our audience cares about and develop narratives that help them think differently about how they operate.
The kind of person who thrives in this role
Product curiosity You’re curious about how products and businesses work. You enjoy digging into features, workflows, and customer problems until you can explain them simply.
Tech-to-human translation You can turn complex product ideas, technical concepts, or operational workflows into clear, engaging narratives.
Customer instincts You don’t write in abstraction. You want to understand who the customer is, what pressures they face, and what success looks like for them.
Perspective, not just words You don’t just summarize information, you develop viewpoints grounded in research and thinking.
Impact mindset You care about what happens after something is published. Did people read it? Share it? Act on it? Did it help them understand the product better?
Collaborative by default You’re comfortable working with Product, PMMs, Sales, Customer teams, and founders to shape content together.
Distribution awareness An understanding that great content needs to travel and that ideas adapt across channels like LinkedIn, YouTube, email, and community.
Obsession for the Craft You don’t settle for “good enough.” You refine ideas, sharpen arguments, and make every piece better with each pass. You bring a healthy creator’s pride to your work.
Experience Ideally 3-5 years in B2B SaaS content marketing, editorial, or product storytelling roles. If you have slightly less or more experience but believe this role fits your trajectory, we’d still love to hear from you.
Bonus points
While not required, a few things that would make someone especially strong in this role:
Multi-Format Storytelling: You’re comfortable thinking beyond text: video scripts, short-form content, social narratives, or visual storytelling.
SEO Fundamentals You understand the basics of search intent, structure, and discoverability, even if it’s not your primary focus.
Industry Curiosity You enjoy understanding industries and operational workflows, especially how services teams deliver projects and outcomes for customers.
How We Work
We operate in a high-agency environment.
People here take ownership of problems, not just tasks. If you see an opportunity to explain something better, frame an idea differently, or explore a new narrative, you run with it.
At the same time, we care deeply about thoughtfulness and craft.
We believe the best content comes from people who take the time to understand a problem deeply, develop a perspective, and communicate it clearly.
What Great Content Looks Like at Rocketlane
Great content at Rocketlane doesn’t just inform, it helps our audience think differently and operate better. When we evaluate content, we look for a few things:
Clarity over complexity The best content explains sophisticated ideas in simple, structured ways. If a concept is complex, the writing makes it clearer - not harder to understand.
Customer truth Great content is grounded in how customers actually work - their workflows, pressures, and goals - not just product features.
Perspective We value writing that brings a point of view. The best pieces don’t just summarize trends; they interpret them and explain why they matter.
Product credibility Our content reflects a deep understanding of the product. It connects ideas and insights back to how Rocketlane helps solve real problems.
Teach something meaningful A reader should walk away with something useful, a new way of thinking, a practical idea, or a clearer understanding of a problem they care about.
Craft and structure Strong writing has flow, structure, and intentionality. Every paragraph moves the idea forward.
If this Sounds Like You…
We care deeply about how ideas are expressed. The quality of thinking behind the writing matters as much as the writing itself.
Instead of just sending a resume, share:
A few pieces of work you’re proud of
Something you’ve written that changed how people thought about a topic
Or even a rewrite of a section of the Rocketlane website that you think could be better
Why join us?
At Rocketlane, we’re all about building a great product and a great place to work. Here’s why you’ll actually look forward to Mondays:
Impact and ownership: You won’t just be another cog in the machine; here, you’re more like a turbocharged engine part. Bring your ideas, make them happen.
Work with the best: We’re a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.
Celebrate wins: Whether we’re hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.
Learn and grow: We’re all about learning-and we’re not just talking about the latest SaaS trends. You’ll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).
Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That’s why we offer flexibility around hours-so you can bring your best energy, whether you’re an early bird or a night owl. Pajamas optional (at least outside the office).