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Location
In office (Jijiga)
Employment
Full-Time

First seen by Alion on Oct 18, 2026.

Overview
Company
Impact
Profile match
Romel General Trading is an Ethiopian company with more than twenty years in the electrical sector that manufactures, imports and distributes electrical products, lighting fixtures and wiring accessories. It is ISO 9001 certified, also operates in premium green coffee export and building materials, and is recruiting a sales engineer for its household and contractor channel. The company is based in Addis Ababa, Ethiopia.

                                                                                                   

Sales Representative – Upcountry Sales Area

Department

Regional Sales

Reports To

Regional Sales Manager/Regional Sales Supervisor

Work Place

Jigjiga, Semera, Asosa, Wolaitasodo, Bonga, Dilla,Jimma, Asella, Ambo, Sebeta

Employment Type

Full-Time, Permanent

No. Required

10

Romel General Trading PLC invites qualified, energetic, and result-oriented candidates to apply for Sales Representatives positions in the above newly identified sales areas (work place).

Key Responsibilities

  • Drive sales and meet sales KPI.    
  • Develop and maintain relationships with key business clients, agents and potential influencers in the region.
  • Identify new business opportunities and generate leads through networking and market research.
  • Collaborate with the marketing and other sales team to align promotional efforts and campaigns with sales strategies.
  • Provide product demonstrations and presentations to clients, showcasing the benefits of our offerings.
  • Monitor market, sales trends and competitor activities to adapt workable sales approach accordingly.
  • Prepare daily sales activity and performance reports.
  • Follow up on customer orders, payments, and collections.

Requirements

Qualifications Requirements

  • Diploma or degree in Marketing, Management, Business Administration, or related field.
  • Experience: 0-3 years and above; relevant sales experience is an advantage.
  • Strong communication, negotiation, and customer- handling skills.
  • Willingness to reside and work in the assigned sales area
  • High commitment, honest, discipline, and a target-oriented mindset.

How to apply

Interested and qualified applicants should submit the following documents:

  • Updated CV
  • Copies of educational credentials
  • Copies of relevant work experience, certificates, if applicable
  • A brief application letter stating the preferred sales area

Applicants who meet the requirements should send their complete application documents by email [email protected] Or submit in person to HR department at Romel Building in front of Kazanchis Urale Church 3rd floor.

Please clearly indicate “Sales Representative- preferred Sales Area “in the email subject line or on the application envelop.

Only shortlisted candidates will be contacted. Incomplete applications or submissions received after the deadline may not be consider.

Application Deadline: October 26, 2026

Contact: 8577, Addis Ababa, Ethiopia

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