Director, Field Marketing

Position Summary

Sapio Sciences is looking for a Director of Field Marketing to own our global events strategy across the UK, Europe, and North America. This is a high-impact, hands-on role for someone who thrives at the intersection of strategy and execution - from selecting the right tradeshows and industry conferences to designing the booth, managing the budget, and turning attendee lists into pipeline. You'll run webinar programs end-to-end, partner closely with Product Marketing, Commercial Partnerships, and Sales to ensure every event drives measurable ROI, and build the team and processes needed to scale field marketing as we grow.

Essential Responsibilities

• Own the end-to-end events calendar across UK, Europe, and North America, including tradeshows, industry conferences, webinars, and field/regional events from selection through post-event reporting.
• Communicate field marketing strategy, planned programs, and expected outcomes to the broader team on a regular cadence.
• Manage all event logistics: booth design and build, shipping, staffing, vendor contracts, lead capture setup, and on-site execution.
• Plan and run webinar programs, including topic selection, speaker coordination, promotion, and post-event follow-up sequencing with Marketing.
• Build and manage event budgets; negotiate with venues, booth vendors, and sponsors to maximize ROI.
• Partner with Product Marketing to ensure event messaging, collateral, and demos reflect current positioning and active launches.
• Partner with the Director of Commercial Partnerships to align event objectives with partner marketing strategies and co-marketing initiatives.
• Coordinate with Sales on target account lists and pre-event outreach so tradeshow attendance converts to pipeline.
• Manage relationships with industry associations and conference organizers (e.g. SLAS, Bio-IT World, and similar life sciences and informatics events).
• Track and report on event performance, leads generated, pipeline influenced, cost per lead, ROI and post event reports to apply findings that shape the forward calendar.
• Manage and develop event coordinators, contractors, and agency partners supporting field programs.
• Train booth staff on event etiquette, lead capture best practices, and on-site messaging consistency.
• Travel on-site to run events in person across all regions as needed; estimated at 20% of time.

Required Education & Experience

• 5+ years in B2B field marketing or event marketing
• Proven track record running tradeshow programs end-to-end, including budget ownership, vendor negotiation and ARR contribution.
• Experience running webinar and virtual event programs on with such tools as Go To Webinar, Zoom, etc.
• Comfortable working across UK, EMEA and US time zones and travel logistics.
• Very strong project management skills using tools like Asana, Trello, where you can run multiple events in parallel without dropping details.
• Experience working with CRM/marketing automation platforms (HubSpot preferred) for lead capture, tracking, and reporting.
• Clear, direct communicator who can work cross-functionally with Sales, Product Marketing, and executive stakeholders.
• Strong preference to candidates with SAAS (software as a service) experience
• Nice to have: Existing familiarity with life sciences, laboratory informatics, LIMS, or regulated lab markets.