Product Manager

About the Job

We are seeking a

Product Manager with product marketing experience to own the product strategy and

commercialization of our target detection platform. This is a hybrid product-and-marketing role: you will

translate customer and clinical insight into product requirements and roadmap, build the business case

and competitive positioning, and drive go-to-market strategy, launch, and post-launch performance.

This role is ideal for a commercially minded product leader who is equally comfortable defining a

product from the inside - partnering with engineering, assay, integration, regulatory, and software

teams - and bringing it to market in regulated diagnostic environments spanning our RUO, LDT, and

IVD development phases.

Key Responsibilities

• Own the product strategy and roadmap for Sarmal’s target detection platform, translating Voic of Customer (VOC) from clinicians, laboratory directors, and key opinion leaders into clearly prioritized, well-defined product requirements
• Partner with engineering, assay development, integration, software, regulatory, and operations teams to balance clinical value, technical feasibility, and time-to-market across the platform’s RUO, LDT, and IVD development phases
• Develop product positioning, messaging, and value propositions tailored to clinical, laboratory, and economic buyers, including health-economic and clinical-utility narratives that differentiate against blood culture-based and competing molecular methods
• Build business cases and financial models - including market sizing, segmentation, and ROI - to support investment, prioritization, and executive go/no-go decisions
• Conduct competitive analyses and market landscaping across sepsis, pathogen identification, and AMR detection to identify differentiation, threats, and white-space opportunities
• Drive go-to-market (GTM) strategy in partnership with commercial, sales, and marketing leadership, including pricing, channel, and launch-readiness planning
• Lead product launches end-to-end - sales enablement, collateral, training, and KOL engagement - and own post-launch activities including adoption tracking, customer feedback loops, and performance against commercial targets
• Collaborate with regulatory and quality teams to ensure product requirements and commercial materials are accurate, compliant, and appropriate for a regulated diagnostics environment
• Serve as the internal subject-matter expert and voice of the customer for the platform, its clinical workflows, and the problems it solves
• Define and track product and commercial success metrics, using data to inform roadmap prioritization and trade-offs

Qualifications

• Demonstrated product management and/or product marketing experience in diagnostics, life sciences, or medical devices, with a track record of bringing products from concept through commercialization
• Hands-on experience developing IVD and Laboratory Developed Tests (LDTs), including familiarity with the requirements they impose on product and commercial activities
• Proven ability to translate Voice of Customer and clinical insight into prioritized, actionable product requirements
• Track record building business cases, financial models, and competitive analyses to inform executive decision-making
• Experience defining and executing go-to-market strategy, including product positioning, messaging, and value proposition development
• Demonstrated success leading product launches and managing post-launch adoption and performance
• Strong cross-functional leadership and communication skills, with the ability to influence across R&D, regulatory, clinical, commercial, and executive stakeholders
• Self-directed and ownership-oriented, comfortable operating with significant autonomy in an early-stage environment where requirements evolve
• Direct experience in molecular diagnostics, ideally in sepsis and/or pathogen identification, is preferred
• Familiarity with the clinical microbiology and infectious disease testing landscape, workflows, and buyer dynamics is preferred
• Experience developing clinical-utility content, health-economic/ROI models, and KOL and clinical- evidence strategy is preferred
• Experience at an early-stage or scaling diagnostics company, balancing near-term commercial delivery against long-term platform strategy, is preferred

Benefits & Perks

Sarmal offers a competitive and comprehensive benefits package, including:

• Medical, dental, and vision coverage
• Company-paid life insurance
• 401(k) retirement plan
• Generous paid time off
• Access to additional voluntary benefits, employee perks, and discount programs
• We are committed to supporting the well-being of our employees and providing a strong foundation for both professional and personal success.

Education

Bachelor’s degree in life sciences, biomedical engineering, business, or a closely related discipline,

with 8+ years of relevant product management and/or product marketing experience in

diagnostics or life sciences. An MBA or advanced degree is preferred. An equivalent combination

of education and directly applicable industry experience will also be considered.