Account Executive

A. Business Development & Customer Acquisition

• Identify and pursue new business opportunities among SMEs, corporate organizations,

institutions, event organizers, agencies and other potential customers.

• Build and maintain a pipeline of prospective clients through referrals, networking, direct

outreach, social media and other relevant channels.

• Research target organizations, identify decision-makers and initiate professional sales

conversations.

• Promote the company’s printing, branding and corporate identity services to prospective

customers.

• Develop relationships with corporate and institutional clients to generate recurring and

project-based business.

B. Client Engagement & Needs Assessment

• Engage prospective and existing customers to understand their business objectives,

branding needs, project requirements, timelines and budgets.

• Recommend relevant printing, promotional and branding solutions based on customer

requirements.

• Explain service options, production considerations, pricing and delivery expectations

clearly.

• Maintain consistent communication throughout the customer’s buying journey.
• Respond promptly and professionally to enquiries, requests and customer concerns.

C. Sales Conversion & Account Management

• Convert qualified enquiries and prospects into confirmed orders and paying customers.
• Prepare and follow up on quotations, proposals and commercial offers in coordination

with relevant internal teams.

• Negotiate pricing and commercial terms within approved company guidelines.
• Maintain relationships with existing accounts, identify additional needs and encourage

repeat purchases.

• Monitor client satisfaction and address routine concerns, escalating production or

delivery issues where necessary.

• Develop opportunities for long-term accounts, repeat orders and referrals.

D. Sales Pipeline & Lead Follow-Up

• Maintain an accurate and up-to-date record of prospects, enquiries, quotations,

negotiations and confirmed orders.

• Follow up consistently with prospective customers to improve conversion rates and

prevent viable opportunities from being lost.

• Track each opportunity through the sales process, from initial contact to order

confirmation and post-sale follow-up.

• Prioritize prospects based on business potential, urgency, customer requirements and

likelihood of conversion.

• Maintain an organized customer database and document all relevant interactions.

E. Quotations, Orders & Internal Coordination

• Work with the relevant teams to obtain accurate pricing, specifications, production

timelines and delivery information.

• Ensure customer requirements are properly documented and communicated before an

order is confirmed.

• Coordinate with design, production, operations and finance teams to support smooth

order execution.

• Keep customers informed about order progress, approved changes and expected

delivery timelines.

• Confirm that customer expectations and commercial commitments are aligned with the

company’s approved capabilities and processes.

F. Market Research & Business Opportunities

• Monitor the market for organizations, events and businesses with potential printing,

promotional and branding requirements.

• Identify customer segments, seasonal opportunities and relevant industry developments.
• Monitor competitor offerings, market pricing and customer preferences.
• Share market intelligence and customer feedback with the Sales & Marketing Manager.
• Recommend practical approaches for reaching new customer segments and improving

sales opportunities.

G. Sales Reporting & Target Achievement

• Work toward agreed monthly and quarterly sales, customer acquisition and revenue

targets.

• Submit regular reports on prospecting activities, leads generated, meetings, quotations,

conversions and revenue.

• Track follow-up activities and identify obstacles affecting sales progress.
• Provide accurate information to support sales forecasting and management decisions.
• Take ownership of assigned accounts, sales opportunities and agreed performance

objectives.

H. Professional Representation & Accountability

• Represent Effloresce Nigeria Limited professionally in customer meetings, presentations,

networking activities and business engagements.

• Maintain confidentiality of customer information, pricing and company records.
• Follow approved sales processes, pricing policies and commercial procedures.
• Avoid making unauthorized commitments regarding pricing, specifications, production or

delivery.

• Demonstrate integrity, accountability and a customer-focused approach in all business

dealings.

Requirements

• Bachelor's degree or HND in Marketing, Business Administration, Sales, Mass

Communication or a related discipline.

• Proposed 2-5 years of relevant experience in account management, B2B sales,

business development, customer acquisition or a related commercial role.

• Experience prospecting for customers, managing sales pipelines, preparing quotations

and closing sales.

• Experience working with corporate clients, SMEs or institutional customers is an

advantage.

• Experience in printing, branding, advertising, promotional products, creative services or

related industries is an advantage.

• Demonstrated ability to build client relationships, understand customer needs and

identify opportunities for repeat business.

• Familiarity with CRM systems, Microsoft Office and digital communication tools.
• Ability to organize multiple client accounts, enquiries and deadlines effectively.

Benefits

250,000 salary, Hybrid Work system