Performance Marketing

Role

purpose

This

role owns SecNinjaz's paid advertising and email demand generation

across LinkedIn, Google, and marketing automation. The objective is

qualified pipeline: bringing security and IT decision-makers to the

company, converting them, lowering acquisition cost, and feeding the

sales team. This is a hands-on role - the person builds the

campaigns, writes the copy, sets up the tracking, and reads the

numbers. A working understanding of B2B buyer journeys and the

ability to turn business objectives into measurable campaigns are

essential.

Key

responsibilities

Strategy

and planning

• Build

  monthly and quarterly demand-generation plans tied to revenue

  targets, with forecasts for reach, traffic, leads, cost per lead,

  and expected pipeline contribution.

• Define

  target industries, accounts, job titles, keywords, and audience

  segments for a security and IT buyer.

• Recommend

  budget and channel split across LinkedIn, Google, email, and

  retargeting.

LinkedIn

advertising

• Plan

  and run LinkedIn Campaign Manager campaigns: Lead Gen Forms,

  Sponsored Content, Document and Video Ads, Conversation Ads, and

  website-conversion and retargeting campaigns.

• Build

  and manage matched audiences and account lists for account-based

  marketing by industry, company size, seniority, and skills.

• Test

  objectives, targeting, creative, and calls to action; optimise bids,

  budgets, frequency, and cost per lead.

• Connect

  Lead Gen Forms to the CRM.

Google

Ads

• Build

  and manage Search, Display, remarketing, and YouTube campaigns,

  structured by service, segment, geography, and search intent.

• Run

  keyword research for high-intent commercial terms; manage match

  types, negatives, geographic and device targeting, and search-term

  hygiene.

• Write

  and test ad copy, headlines, descriptions, extensions, and calls to

  action; optimise for conversions, cost per acquisition, and return

  on ad spend.

• Set

  up and validate conversion tracking through Google Ads, GA4, and

  Google Tag Manager.

Email

marketing and automation

• Plan

  and run campaigns for lead nurturing, product and event

  announcements, webinars, newsletters, and re-engagement.

• Segment

  lists by industry, persona, funnel stage, behaviour, and engagement;

  build automated workflows for new leads, content downloads, webinar

  attendees, and dormant contacts.

• Write

  subject lines, body copy, and calls to action; A/B test content,

  offers, and send times.

• Track

  open, click, reply, and unsubscribe rates and deliverability; keep

  lists clean and compliant, including DPDP where personal data is

  involved.

• Integrate

  email with the CRM and the sales follow-up process.

Landing

pages and conversion

• Write

  briefs for landing pages and lead forms, and work with design and

  development to build and improve them.

• A/B

  test headlines, layouts, forms, and offers; analyse drop-offs and

  lift conversion from ad click to lead, and from lead to

  sales-qualified opportunity.

Analytics

and reporting

• Build

  weekly and monthly dashboards across LinkedIn Campaign Manager,

  Google Ads, GA4, Google Tag Manager, the CRM, and email analytics.

• Report

  on spend, impressions, click-through rate, conversion rate, cost per

  lead, lead quality, pipeline, and revenue, cut by channel, campaign,

  persona, keyword, audience, and creative.

• Tie

  marketing-source data to CRM opportunities; flag underperforming

  campaigns and act on them.

• Present

  insights and recommendations to management.

Sales

and marketing coordination

• Agree

  qualified-lead criteria with the sales and business-development

  teams, and make sure leads are routed and followed up within agreed

  timelines.

• Run

  campaigns around target accounts, priority sectors, events, and

  sales initiatives; support account-based marketing for selected

  companies and decision-makers.

• Collect

  feedback from sales on lead quality, and keep clear documentation of

  campaigns, audiences, budgets, assets, and results.

Required

qualifications and skills

• Bachelor's

  degree in marketing, business, communications, IT, or a related

  field.

• At

  least 3 years' hands-on experience in performance marketing, digital

  advertising, or demand generation.

• A

  proven track record managing LinkedIn Ads and Google Ads, plus email

  and automated lead-nurture campaigns.

• A

  solid grasp of B2B lead-generation funnels and buyer journeys.

• Working

  experience with GA4 and Google Tag Manager.

• Experience

  with a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or

  Pipedrive) and an email platform (HubSpot, Mailchimp, Brevo,

  ActiveCampaign, Klaviyo, or Marketo).

• Strong

  analytical skills, and confident copywriting for ads, landing pages,

  and email.

• Familiarity

  with A/B testing, conversion-rate optimisation, audience

  segmentation, and remarketing.

• The

  ability to run several campaigns, budgets, and deadlines at once,

  with clear written and verbal communication.

Preferred

• Experience

  marketing to technical or security-aware buyers in cybersecurity,

  IT, or B2B SaaS.

• Exposure

  to account-based marketing for enterprise or government accounts.

• Awareness

  of DPDP and data-protection basics in a marketing context.

What

we offer

• Ownership

  of demand generation end to end for AI-augmented security services

  and AI-native products, with direct access to the founders.

• A

  build-fast, test-fast, sell-fast culture where campaigns ship and

  get measured, not parked.

• Real

  budget and pipeline responsibility, not a support seat.