Digital Marketing Analytics Manager
Position Summary
This role is not eligible for immigration sponsorshipSamsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
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The Analytics Manager role will be a digital marketing subject matter expert leading the day to day work on Samsung’s Home Entertainment (HE) - Integrated Marketing (IM) division, which supports TV, Audio, Monitor and Memory business, reporting to the Director - Digital. The Analytics Manager will be responsible for building relationships with cross-functional teams and agencies, responsible for planning and reporting on digital marketing performance for s.com with focus on organic growth. This position is part of a fast-paced, dynamic digital team responsible for a growing business. This role’s main responsibilities support HE’s integrated marketing efforts by spearheading analytics operations for marketing needs, defining product & analytics requirements to product/tool’s execution teams, gather and report data / insights to help formulate assessments, analyses, reports and presentation materials. The Manager should have vision and “big picture” thinking to identify new opportunities throughout the campaigns to grow awareness, engagement and conversion, while also having strong attention to detail. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.
Role and Responsibilities
- Lead the full funnel channel marketing reporting for all HE categories
- Deep partnership with HE’s Digital S.com Marketing team for site content strategy and site information architecture of web site journey, pages and content modules.
- Develop and execute a comprehensive web analytics data strategy to track collective channel performance for s.com
- Report on quantitative data and qualitative analyses of our website’s content and experience KPI metrics (i.e. continuation rate and conversion rate) within the analytics products & tools.
- Build weekly, monthly, quarterly of digital marketing channel performance against financial forecasts and report on achievement rate
- Create and maintain internal repository of dashboards, workspaces & reports
- Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
- Proactively identify gaps and provide data optimization requirements with data teams
- Lead, collaborate and participate in highly functional and agile cross functional analytics & data teams
- Develop Analytics project plans & manage partners & stakeholders’ participation & contributions
- Support senior leadership team for any communication and presentation needs
- Partner, build and manage best-in-class Web Reporting with appropriate teams, implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities
- Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
- Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
Required Skills:
- Effective analytical, critical thinking and quantitative problem solving abilities
- Self-starter with desire to learn and contribute
- Great collaborator and strong communication skills
- Planning & organization to manage multiple campaigns and work streams at one time
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
- Knowledge of analytics and digital marketing principals and best practices as well as basic understanding of information architecture
- High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
- Strong problem solving skills, excellent communication skills, both technical and non-technical to convey complex insights to diverse stakeholders
- Proficient in Web Analytics & UX analytics for HE IM marketing purposes
Skills and Qualifications
Required Experience:
- 5-8 years experience within Digital Marketing or Analytics
- Deep experience in Tableau/PowerBI, Adobe Analytics, Tealium products (or similar)
- Experience in Adobe Experience Manager and Adobe Test & Target (a plus)
- Must have strong skills in strategy, planning, marketing and project management
- Keep abreast of best practices and new tools to ensure maximum productivity
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Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
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