Content Strategist

Key Responsibilities:

1. Content Strategy & Planning

• Develop and implement a comprehensive content strategy aligned with business and marketing goals.
• Conduct audience research to understand target demographics, behaviors, and pain points.
• Define content goals, themes, and messaging frameworks for different channels.

2. Content Creation & Optimization

• Oversee the creation of high-quality, engaging, and SEO-friendly content (blogs, website copy, whitepapers, social media, etc.).
• Collaborate with writers, designers, and video teams to ensure brand consistency.
• Optimize content for SEO, readability, and conversion.

3. Editorial Calendar & Workflow Management

• Plan and maintain an editorial calendar to ensure timely content publishing.
• Manage content workflows, approvals, and revisions efficiently.

4. SEO & Performance Analysis

• Conduct keyword research and implement SEO best practices.
• Monitor content performance using tools like Google Analytics, SEMrush, or Ahrefs.
• Adjust strategy based on data insights and engagement metrics.

5. Content Distribution & Promotion

• Develop content distribution plans for social media, email marketing, and paid channels.
• Collaborate with social media and digital marketing teams to amplify reach.
• Explore partnerships, guest blogging, and influencer collaborations.

6. Stakeholder Collaboration

• Work closely with marketing, product, sales, and leadership teams to align content with business objectives.
• Gather insights from internal teams to create valuable, relevant content.

7. Trend Monitoring & Innovation

• Stay updated on industry trends, competitor content strategies, and new content formats.
• Experiment with new content approaches, AI tools, and interactive formats.