Performance Marketing - AM/DM

Key Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic to the company website and generate quality leads.
• Oversee all aspects of digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media marketing, and display advertising campaigns.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

• Proven working experience in digital marketing, with 4-6 years of experience.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Bachelor’s degree in Marketing or a related field.

Preferred Qualifications:

• Experience managing a team of 3-4 digital marketing executives.
• Graduate /Master’s degree in Marketing or a related field.

Personal Attributes:

• Excellent leadership and interpersonal skills.
• Strong written and verbal communication skills.
• Ability to work in a fast-paced and dynamic environment.
• Results-driven with a strong attention to detail.