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Salary
≈ $24k – $59k per year (Estimated)
Location
Hybrid (Malaysia)
Seniority
Architect · 14+ years exp

Confirmed on the employer's own hiring board on Oct 14, 2026. First seen by Alion on Oct 8, 2026.

Overview
Company
Impact
Profile match
Setel is a Malaysian mobile commerce platform created by the national oil company Petronas. Its app lets drivers pay for fuel from the pump alongside loyalty, parking and insurance services. The company is one of the largest connected mobility platforms in the country.

About Setel:

The Future of Mobility

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose:

The Director, Product Management drives the overall product vision and strategy for the company, ensuring the delivery of innovative and market-leading mobile applications. Achieve this by leading cross-functional product teams, collaborating closely with executive leadership, aligning product development with company goals, and fostering a customer-centric culture to maintain the company’s competitive edge and growth trajectory.

In this role you will:

  • Drive by example and setting a higher bar for product management execution across the company alongside building and leading high-performing product management teams to deliver exceptional products and features that meet business goals and deliver customer value to drive customer loyalty and business growth.
  • Establish and set the overall product vision and strategy across the company's products, to align product delivery efforts with business objectives and user needs.
  • Oversee the end-to-end product process, from ideation to final implementation, ensuring the delivery of user-centric, market desired, and technologically feasible solutions.
  • Foster a culture of innovation and experimentation within the product team, ensuring that the company remains competitive and continues to deliver cutting-edge products.
  • Implement & iterate on effective product operation workflow and best practices among the product managers to ensure high-quality deliverables across products.
  • Mentor and develop product leaders within the team by providing guidance, feedback, and opportunities for growth, ensuring they are equipped to drive product excellence and lead their own teams effectively.
  • Manage budgets and allocate product management & technical writing resources, tools effectively by engaging in financial planning, cost control, cost-benefit analysis to maximise return on investment and ensure project success.
  • General Responsibilities: All employees are required to ensure adherence to the compliance of company policies, industry regulations and legal requirements. All employees are expected to assist with tasks, projects, and other duties related to the role, as and when deemed necessary.

You're a great fit if you have:

  • 14+ years of experience in product management, with a strong focus on driving strategic vision and market success.
  • 5+ years of experience in people management for product management at companies with large scale, high-volume mobile or web apps.
  • Demonstrated portfolio of successful product launches, highlighting strategic contributions and impact on business goals.
  • Strong bias for action with proven ability to prioritize and manage multiple tasks effectively in a fast-paced environment.
  • Mastery in product lifecycle management and strategic product planning.
  • Exceptional in market analysis, competitive strategy, and product visioning.
  • Exceptional with product management tools and methodologies.
  • Experience in Agile methodologies and driving agile transformation within product teams.
  • Demonstrated leadership in managing, supporting, and growing a team of product managers.
  • Proven team management and interpersonal skills with a track record of effectively achieving results and driving projects to completion.
  • Track record of leading products from concept to deployment, ensuring high quality and timely delivery.
  • Bachelor’s degree in Computer Science, Information Technology, or a related field; OR
  • Diploma in Computer Science, Information Technology, or a related field, with a minimum of 2 years of relevant work experience.
  • Ability to handle sensitive information with confidentiality.
  • Excellent communication and interpersonal skills.

What Makes Working With Us Awesome

  • Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.
  • Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
  • Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.

Cool Perks/Benefits

  • Hybrid working arrangement; Flexible working hours.
  • Relax and unwind at the leisure area with video games, board games, books, and more.
  • Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
  • Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
  • A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
  • There will be workshops, talent shows, sport activities, and other events for sharing and bonding.

Personal Data Protection

Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data, and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third-party social networks or our online and physical events, or through other third parties that we work with. Please read this Privacy Statement carefully to understand our views and practices regarding your personal data.

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