Manager, Media Analytics (DACH/FR)
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Manager, Media Analytics - DACH/FR
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
We don't just make products. We identify and solve customer problems, some that customers don't even know they have. We tell that story via social, digital, broadcast, print, and retail media across organic, paid, influencer, and earned channels.
Position Overview
We're seeking a Manager, Media Analytics to lead predictive measurement of our media investments across channels-building forward-looking models that anticipate performance, uncover insights, and fuel smarter, faster decisions.
This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture - balancing rigor with pragmatism and using predictive data not only to measure performance but to influence decisions and spark the next opportunity.
This role is based in London, UK and sits within our EMEA Marketing Analytics team, with primary responsibility for the France and Germany (DACH) markets. While primarily supporting France/DACH, the role also provides analytical support to the Benelux (BNLX) region and other emerging European markets as needed.
Key Responsibilities
- Predictive Modelling: Build and maintain predictive and forecasting models-spanning MMM, attribution, and incrementality-to anticipate media performance and guide allocation decisions before results are final.
- KPI Measurement: Own the metrics that matter, ensuring media activity is measured against clear goals and forecasted with increasing precision over time, and that agency partners are held accountable against these benchmarks through robust governance and performance management.
- Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
- Audience and Creative Effectiveness: Partner with internal teams and agencies to analyse audience and creative effectiveness across SharkNinja's product categories, leading with data-informed insights.
- Brand & Talent Evaluation: Monitor and report out on brand health and ambassador performance by analysing consumer sentiment data, ensuring celebrity investments align with SharkNinja's brand identity and drive measurable advertising lift.
- Signal Detection: Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate.
- Reporting & Dashboards: Build and maintain concise, audience-appropriate dashboards that highlight what's working, what isn't, and where predictive models point next. Collaborate with Data & Engineering teams to maintain the integrity of the media analytics ecosystem, where data quality is validated, and dashboards provide accurate, actionable insights.
- Insights to Action: Translate complex, model-driven data into compelling stories that lead to concrete recommendations and immediate adjustments.
- Team & Stakeholder Partnership: Mentor junior analysts and partner closely with regional marketing, brand, performance and agency stakeholders to embed predictive thinking into day-to-day media decisions.
- Market Ownership: Act as the primary analytics partner for the France and Germany (DACH) markets, tailoring measurement frameworks, KPIs, and recommendations to reflect each market's stage of maturity, while extending analytical support to Benelux (BNLX) and other emerging markets.
Attributes & Skills
- Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
- 6+ years of experience in marketing analytics within a consumer-driven industry, with direct experience building or applying predictive/forecasting models.
- Strong grasp of both digital performance channels and traditional media measurement.
- Commercially curious mindset that goes beyond the numbers, to understand marketing effectiveness and commercial outcomes. Constantly asks “so what?” and “what should we do differently?” to influence better business decisions.
- Experience delivering analytics across emerging, growth, and mature markets, with the ability to tailor measurement frameworks, KPIs, benchmarks, and recommendations to reflect the different objectives and stages of market maturity.
- Hands-on experience with MMM, attribution, or incrementality methodologies.
- Familiarity with building in AI tools such as Claude.
- Experience collaborating with agencies and cross-functional teams to act on insights quickly.
- Ability to simplify complexity, focusing on insights that drive business impact.
- Excellent communication and presentation skills to influence decision-makers at all levels.
- Comfortable operating in a fast-paced, agile environment with shifting priorities.
- Fluency in French and/or German is required, given primary coverage of the France and Germany (DACH) markets from our London office.
Our Culture
At SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]