VP, Global Social Strategy & Analytics

About Us  

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

VP, Social Strategy & Analytics

Reports To: SVP, Global Social

Location: Needham, MA or NYC / Hybrid *on site 3x a week 

Team: Global Social

Role Summary

Own the strategy, platform intelligence, and measurement backbone of Global Social. This VP-level role turns social signals into faster, better decisions across content, creators, platforms, markets, and investment. The ideal candidate is a social media expert first, with strong analytics and data fluency, able to define what social needs to know, why it matters, and how those insights should change the way the organization operates. This leader will set the agenda for AI-enabled social intelligence, partnering with Analytics, Enterprise Data, and IT to ensure the function has the right methodology, infrastructure, and scalable data products to support global decision-making.

Key Responsibilities

• Own the Global Social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, and a certified metric layer for dashboards, executive reporting, and AI-assisted insight generation across TikTok, Instagram, YouTube, Facebook, X, and Pinterest.
• Define the social data requirements and taxonomy across campaigns, creators, assets, markets, accounts, audiences, and posts so performance can be consistently understood, compared, and acted on across regions.
• Shape the social analytics tool and data ecosystem in partnership with Analytics, Enterprise Data, and IT, ensuring the function has the right listening, reporting, dashboarding, taxonomy, data quality, and governance standards to support fast, confident decision-making.
• Champion AI adoption within the social measurement function, using agents and automation to reduce manual reporting, flag anomalies, identify emerging trends, and surface actionable insights faster, while maintaining clear ownership, accuracy standards, and human review for executive-facing output.
• Lead measurement design beyond standard reporting, including creative testing, paid amplification learnings, brand lift inputs, and approaches to better understand incrementality where data allows.
• Serve as the definitive social platform expert, staying ahead of algorithm shifts, new formats, platform-native analytics tools, creator behavior, and content mechanics, and translating those signals into actionable guidance for content, creative, creator, paid, and regional teams.
• Partner with Marketing Analytics to connect platform-level social data to business KPIs, including revenue, POS, share, NPD performance, brand lift, and commercial impact, while ensuring the methodology is clear and consistent.
• Translate performance data into a clear point of view for executive audiences, supporting Social Signal Engine workstream reporting across viral velocity, full-funnel activation, creative performance, and influencer impact.
• Build, lead, and develop a high-performing social intelligence and analytics team responsible for reporting, insight generation, ad hoc analysis, listening, tool administration, and continuous improvement of the measurement operating model.

Qualifications

• 12+ years in social media, social strategy, social analytics, measurement, platform intelligence, or data strategy, with senior leadership experience building or scaling a global function, operating model, team, or KPI framework.
• Social media SME first, with deep platform expertise across TikTok, Instagram, YouTube, Facebook, X, Pinterest, influencer, earned, paid, organic, creator, and community ecosystems.
• Platform-side experience welcomed, particularly in data, product, partnerships, or measurement roles at TikTok, Meta, Pinterest, YouTube, or similar platforms.
• Strong data fluency, including the ability to query platform and BI data directly, understand data models, and work effectively with Enterprise Data, IT, or analytics engineering partners. Advanced SQL or similar technical experience preferred, but not required if the candidate has strong data product ownership experience.
• Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards across teams or regions. Comfortable specifying requirements to a central data or engineering team rather than building a parallel technical stack.
• Working fluency with AI and automation tools for reporting, anomaly detection, trend identification, and predictive analytics, with a clear understanding of accuracy standards, human review, and escalation paths when outputs are incomplete or incorrect.
• Strong executive communication skills, with the ability to translate complex platform and performance signals into clear, decisive recommendations.
• CPG, DTC, retail, consumer electronics, platform, or agency-side experience preferred.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. 

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. 

Pay Range

$235,300—$300,000 USD

Our Culture

At SharkNinja, we don’t just raise the bar-we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets.   

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

Learn more about us:  

Life At SharkNinja  

Outrageously Extraordinary  

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at  [email protected]