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Location
In office (Addis Ababa)
Employment
Full-Time

First seen by Alion on Oct 28, 2026.

Overview
Company
Impact
Profile match

As our Senior Marketer, you will own the end-to-end marketing strategy—from brand positioning and digital campaigns to lead generation and commercial partnerships. You will bridge creative storytelling with data-driven performance, leading growth campaigns that translate directly into business acquisition and revenue.

If you thrive in a fast-paced environment, possess deep market insights, and know how to turn brand messaging into tangible commercial success, this role is for you.

Key Responsibilities

Strategic Planning: Develop, execute, and oversee comprehensive multi-channel marketing strategies aligned with business revenue goals.

Brand & Campaign Management: Lead high-impact brand campaigns, product launches, and digital promotions across digital, outdoor, and experiential channels.

Lead Generation & Sales Enablement: Design targeted B2B and B2C campaigns that generate high-quality leads and directly support business development teams.

Market Intelligence & Analytics: Track market trends, competitor activity, and customer insights; measure campaign ROI using key performance indicators (KPIs).

Content & Digital Strategy: Oversee social media platforms, website content, digital ads (SEO/PPC), and marketing communications for brand consistency.

Stakeholder & Vendor Coordination: Manage external agency partnerships, media suppliers, creative designers, and production vendors to ensure flawless execution.

Qualification and skill

Experience: 2+ years of proven success in a senior marketing role, with a track record of executing successful integrated marketing campaigns.

Strategic Vision: Ability to craft big-picture marketing roadmaps while ensuring high-quality execution on daily tactics.

Commercial Mindset: Strong understanding of sales pipelines, lead generation, customer acquisition costs, and marketing ROI.

Leadership & Drive: Proactive, self-motivated leader with excellent communication, negotiation, and project management capabilities.

Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field (master’s or professional certifications a plus).

What We Offer

Attractive & Highly Competitive Compensation: A lucrative salary package tailored to your experience and proven capabilities.

Performance Bonuses: Incentive structures linked to strategy execution and key performance milestones.

Growth & Leadership Opportunities: Direct influence on company growth with autonomy to shape brand strategy.

Dynamic Work Environment: A collaborative, innovative culture with high-impact project exposure.

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