Senior / Marketing Associate

About the Role

We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team and own end-to-end marketing campaigns for ShopBack and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes.

What You'll Own

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns
• Manage partner campaigns, including product launches and other integrated brand initiatives
• In-Store Marketing expertise: Work together with the design and operations team to continuously optimize In-Store point of sale materials (POSM) and processes to amplify ShopBack’s value proposition at every consumer touchpoint.
• Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams
• Able to collaborate closely with stakeholders confidently.
• Identify campaign issues early and work directly with the appropriate stakeholders to resolve them
• Use campaign data to evaluate performance, identify insights, and recommend improvements
• Support effective campaign messaging and provide copywriting suggestions to improve brand performance
• Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively

Essentials to Succeed

Must-have:

• 2-5 years of relevant experience in marketing campaign planning and execution
• Experience managing campaigns from initial planning through launch and post-campaign analysis
• Experience in offline marketing (i.e. POSMs)
• High level of ownership, initiative, independence, and sound judgement
• Strong stakeholder management and collaboration skills across multiple functions
• Hands-on approach to execution, with tenacity to work through challenges and competing priorities
• Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving
• Strong communication skills and ability to contribute thoughtful copywriting recommendations

Nice-to-have:

• Experience in e-commerce, online travel, or technology company
• Familiarity with CRM campaigns and lifecycle marketing