Senior B2B Performance Marketing Specialist

We are looking for an experienced B2B Performance Marketing Senior Specialist with 6+ years of experience running and optimizing digital campaigns across global markets. The ideal candidate combines strong media buying, conversion tracking, analytics, CRM, and email marketing experience, with a solid understanding of complex B2B environments.

Key Responsibilities

• Plan, manage, and optimize paid awareness and lead generation campaigns across multi-channels / Google Ads, LinkedIn Ads, and other relevant channels.

• Improve campaign performance based on lead quality, conversion rates, pipeline, revenue, and ROI.

• Audit and optimize conversion tracking using Google Tag Manager, GA4, Enhanced Conversions, and data layers.

• Connect advertising data with CRM data to improve attribution, targeting, and campaign optimization.

• Build and analyze campaign reports using GA4, Looker Studio, CRM platforms, and advertising platforms.

• Support B2B email marketing campaigns, including nurturing, retargeting, reactivation, and campaign follow-up.

• Use first-party and CRM data to improve audience targeting and conversion quality.

• Stay up to date with new advertising technologies, AI tools, and digital marketing trends.

Requirements

• 6+ years of experience in media buying, performance marketing, or digital acquisition.

• Strong hands-on experience with Google Ads and LinkedIn Ads.

• Proven experience working in B2B environments, preferably across global markets.

• Strong experience with Google Tag Manager, GA4, conversion tracking, and Enhanced Conversions.

• Good understanding of data layers, event tracking, attribution, and CRM integrations.

• Experience using CRM data to optimize marketing campaigns.

• Experience running and analyzing B2B email marketing campaigns.

• Strong analytical skills and the ability to connect campaign data with business outcomes.

• Proven ability to manage campaigns against KPIs such as CPL, CAC, pipeline, revenue, and ROI.

• Knowledge of programmatic advertising and industry/magazine advertising.

• Experience with Looker Studio and advanced marketing reporting.

• Strong understanding of AI tools for campaign analysis, optimization, research, and content support.

Nice to Have

• HubSpot experience.

• Experience in engineering, technology, industrial, or other technical B2B markets.

• Experience with SEO and AEO.