Partner Account Manager

Partner Account Manager

Location: Mumbai

Drive sustainable and profitable Partner Sales growth by building a strong, capable, and high-performing ecosystem of authorized partners. Own the partner relationship and business performance end-to-end, from joint business planning, market development, and opportunity creation to pipeline management, forecasting, and revenue realization. Enable partners to effectively position Siemens’ portfolio, expand market coverage, and deliver customer value through strong sell-in, sell-with, and sell-through execution, while ensuring disciplined CRM, POS data management, partner governance, and continuous capability development.

Main Responsibilities

1. Partner Strategy, Relationship Management & Business Planning

• Own and strengthen strategic partner relationships by serving as the primary relationship owner for assigned partners, building trust, understanding their business priorities, resolving challenges, and creating a foundation for sustainable mutual growth.
• Take end-to-end ownership of the assigned partner business, delivering agreed sales, order intake, revenue, pipeline, portfolio, market-development, and other defined business targets.
• Develop and execute Partner Success Plans/Joint Business Plans with clear growth initiatives, sales targets, market-development actions, performance KPIs, capability requirements, MDF utilization, investments, and expected ROI.
• Drive partner-led market expansion by identifying white spaces across customers, geographies, industries, applications, and portfolios and defining actions to improve market coverage and penetration.
• Develop and expand the partner ecosystem by identifying and onboarding high-potential partners based on strategic fit, market opportunity, capabilities, business model, and growth potential.
• Understand partner strengths and capabilities and leverage them to develop relevant value propositions, improve customer reach, and accelerate business through both digital and offline channels.
• Align go-to-market priorities with partners and collaborate closely with account managers, verticals, horizontals, and other internal stakeholders to deliver greater customer value.
• Conduct structured partner performance reviews against agreed targets, business plans, pipeline, market coverage, portfolio growth, capability development, and strategic KPIs, initiating corrective actions where required.
• Stay ahead of market developments by monitoring customer requirements, competition, industry trends, and emerging opportunities and translating these insights into partner actions and business strategies.

2. Sales, Opportunity & Revenue Management

• Own the complete sales lifecycle from opportunity identification and qualification to solution positioning, negotiation, order closure, and revenue realization.
• Build and maintain a healthy, qualified sales pipeline aligned with assigned targets, ensuring sufficient coverage for sustainable growth.
• Drive forecast accuracy and sales discipline by regularly validating partner opportunities, risks, gaps, upside potential, and expected closures.
• Execute sell-in, sell-with, and sell-through strategies to drive Siemens portfolio adoption, customer acquisition, market penetration, and profitable business growth.
• Drive portfolio penetration and cross-selling by identifying opportunities for partners to expand Siemens' portfolio across relevant customers, applications, and market segments.
• Enable partners to win opportunities through joint customer engagement, solution positioning, competitive strategy, commercial support, and coordinated sales execution.
• Generate demand jointly with partners through targeted campaigns, co-branded promotions, customer engagement programs, and other market-development initiatives.
• Champion Siemens' portfolio and value proposition, ensuring partners clearly understand product positioning, competitive differentiation, and customer benefits.
• Manage and negotiate partner commercial requirements, including pricing, rebates, agreements, and other applicable commercial terms, while ensuring sustainable and mutually beneficial business outcomes.

3. Partner Governance, Data Management & Sales Excellence

• Maintain high-quality partner and opportunity data in CRM/PRM systems, ensuring customer, partner, pipeline, opportunity, activity, and forecast information is complete, current, and reliable.
• Ensure disciplined deal registration and opportunity management, providing transparency on partner-originated opportunities and supporting effective collaboration across sales channels.
• Collect, validate, and analyze PoS data, in accordance with applicable regional requirements, to improve market transparency, demand forecasting, customer coverage, and sales planning.
• Maintain strong sales hygiene through timely and accurate opportunity updates, forecasting, pipeline validation, and partner reporting.
• Ensure adherence to rules of engagement, account coverage principles, deal-registration processes, pricing governance, partner policies, and applicable compliance requirements.
• Proactively identify and manage channel conflicts by maintaining transparency across account coverage, opportunities, PoS information, and partner engagement.
• Support effective partner governance by ensuring business activities remain aligned with defined commercial policies, partner agreements, and Siemens requirements.

4. Partner Enablement, Analytics & Continuous Improvement

• Build partner capabilities by ensuring assigned partners receive the required sales, technical, portfolio, operational, and digital enablement.
• Drive relevant partner training and certifications to strengthen their ability to position, sell, implement, and support Siemens solutions effectively.
• Turn sales and partner data into actionable insights by analyzing performance, pipeline, PoS, market coverage, Win/Loss trends, and portfolio development and presenting recommendations to Sales Management.
• Contribute actively to business and performance reviews, providing accurate forecasts, performance analysis, market intelligence, key risks, opportunities, and corrective actions.
• Use Win/Loss analysis to improve sales effectiveness, capturing lessons learned and translating them into actions for partners and internal stakeholders.
• Act as the voice of the partner and market, sharing structured feedback on customer requirements, competition, product performance, pricing, portfolio gaps, and emerging market opportunities with relevant internal teams.
• Showcase partner success by capturing and communicating customer value stories, successful applications, strategic wins, and best practices that can be replicated across the partner ecosystem.
• Act as a strategic champion for the partner ecosystem, driving effective collaboration and alignment between partners and internal stakeholders.
• Continuously enhance professional capabilities by developing sales skills, portfolio knowledge, market understanding, digital competencies, and commercial acumen.

Required Knowledge/Skills, Education, and Experience

• B.E or B-TECH (Instrumentation / Electrical / Electronics / Elect. & telecom.) with min. 10+ years of experience of Handling Partners.
• Good understanding of Business processes and Sales Processes.
• Good networking skills, capability to develop positive relationship with key decision makers, opinion makers in the industry
• Candidate should be effective communicator with analytical and technical skills, self-starter with good team working skills and ownership.