Gen AI - Creative Team Lead

Position Overview

Shape the future of creative design and content at one of the fastest- moving global betting groups.

Silverspin operates multiple brands worldwide and leads the industry in AI-powered product experiences, automated workflows, and high-volume creative operations. We’re looking for a Creative Team Lead who can elevate our creative output, manage a high-performing team, and combine human craft with AI-driven workflows to deliver fast, scalable, on- brand comms and visuals across all markets.

This role leads a team of AI-enabled creative designers and Gen AI Content Specialists responsible for AI-generated content, localisation, and content workflows. Together, the team delivers the full spectrum of AI- assisted visual and written creative across global markets. If you thrive in fast-moving environments, love turning ideas into high- quality creative work, and know how to leverage AI to accelerate delivery without sacrificing craft, this role is for you.

Key Responsibilities

• Lead and mentor a team of creative designers and Gen AI content specialists.

• Set clear standards for visual and written craft, consistency, and excellence.

• Guide the team through ideation, concept development, execution, and delivery.

• Build a culture of experimentation, critique, continuous learning, and high performance.

• Define workflows, quality bars, and delivery expectations across all creative outputs.

• Develop ideas that directly address the communication objectives in

  the brief.

• Lead the creation of campaign concepts, key visuals, and overarching creative directions

• Ensure all visual outputs align with brand strategy, tone, and market context.

• Oversee layouts, compositions, typography systems, and multichannel design assets.

• Ensure assets are delivered at scale, on time, and to a consistently high standard

• Lead the team in using AI tools for rapid concepting, asset creation, and visual exploration.

• Define and refine prompt frameworks across both visual and written creative.

• Optimise AI workflows for style, fidelity, typography, lighting, tone, and regional nuances.

• Drive automation, templating, and smart tool adoption to reduce repetitive production work

• Keep the team ahead of emerging AI creative models, tools, and best practices

• Oversee creation of scalable templates in Figma, Storyteq, and related tools.

• Maintain shared component libraries, creative systems, and reusable design toolkits.

• Support marketing self-serve workflows through well-structured, production-ready templates.

• Continuously evolve the creative system to improve speed, quality, and consistency.

• Manage two Gen AI Content Specialists responsible for generating AI-assisted copy, localisation, and content QA.

• Ensure alignment between creative direction, written content, and market requirements.

• Integrate visual and content workflows to support consistent messaging across all languages and channels.

• Support scalable localisation processes, content governance, and tone-of-voice consistency.

• Ensure both design and content teams work from shared systems, templates, and standards

• Partner with Brand to maintain a consistent visual and verbal identity.

• Work closely with Marketing and CRM to support campaign delivery and creative experimentation.

• Collaborate with Product where creative alignment is needed for in- product visuals or copy.

• Maintain tight alignment with the Design Team Lead on standards, strategy, and workflows.

Requirements

• Proven experience in creative design, visual storytelling, and concept development.

• A strong portfolio showcasing digital design, campaigns, and multi- market execution.

• Experience leading and developing a design or creative team.

• Ability to interpret a brief, challenge assumptions, and define strong

  creative direction.

• Excellent Figma skills: components, auto-layout, templates, scalablesystems.

• Experience with modern AI creative tools (Midjourney, Weavy, Krea, Runway, etc.).

• Ability to build production-ready templates for multi-market and

  multichannel needs.

• Curiosity about cultural nuance and designing effectively for different regions.

• Comfortable in a fast-paced, high-volume environment with tight deadlines.

• Strong eye for brand consistency, detail, composition, and polished visual craft.

• Enthusiasm for exploring new tools, workflows, and AI-driven creative methods

The above duties provide a generic description of the Employee’s day to day responsibilities but should in no way be deemed to be an exhaustive list. Additional related, duties may be assigned by the Line Manager in line with business exigencies and continuity.

Why Work With Us?

At Silverspin, we take bold but thoughtful approaches to what we build and how we work. We act with confidence and responsibility, focusing on smart decisions, meaningful impact, and long-term success.

Joining us means being part of a team that values curiosity, ownership, and collaboration. We encourage people to challenge ideas, simplify complexity, and grow together - creating an environment where great work (and good energy) go hand in hand.

We offer:

• Competitive salary and benefits

• Opportunities to learn, grow, and develop

• A creative, collaborative team environment

Silverspin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.