Gen AI – Creative Specialist

Position Overview

Shape the future of creative design & production at one of the fastest- moving global betting groups. Silverspin operates multiple brands worldwide and leads the industry in AI-powered product experiences, automated workflows, and high-volume creative operations. We’re looking for an AI Creative Specialist who can merge human craft with generative AI tools to deliver fast, scalable, on- brand visual output across all markets. If you love creating high-quality visuals, enjoy working with cutting-edge AI design tools, and thrive in an environment where speed and precision matter, this role is for you.

Key Responsibilities

• Develop and refine prompts for AI creative tools to generate concepts, variations, and production-ready assets.

• Build prompt libraries and reusable frameworks for consistent output across brands and markets.

• Optimise prompting techniques to control style, composition, lighting, typography, colour, and visual fidelity.

• Translate briefs into structured prompts that accelerate exploration and reduce manual design time.

• Continuously test new models and prompting strategies to enhance quality, speed, and scalability.

• Develop ideas that directly address the communication objectives in the brief

• Generate campaign concepts and visual directions using AI-assisted tools.

• Produce layouts, compositions, motion assets, typography systems, and multichannel designs.

• Translate brand direction into high-quality visual executions across all markets.

• Adapt assets across sizes, formats, and regions using AI-enabledworkflows.

• Deliver assets in alignment with SLA timelines and quality standards.

• Build scalable templates in Figma, Storyteq, and other tools for marketing self-serve workflows

• Maintain centralised templates, component libraries, and creative toolkits.

• Support the evolution of the design system with reusable, production-ready components.

• Experiment with and implement new AI creative tools to improve speed and quality.

• Integrate automation and AI workflows to reduce manual effort and increase throughput

• Collaborate with the Design Team Lead to maintain craft standards and brand consistency.

Requirements

• Demonstrated skills in creative development and ideation, supported by a strong portfolio of work.

• Ability to understand a design brief, challenge it when appropriate, and translate it into a clear design direction that’s justifiable.

• Strong background in digital design or motion graphics, with polished visual craft.

• Excellent Figma skills, including components, auto-layout, templates, and multi-market frameworks.

• Experience with modern AI creative tools (e.g., Midjourney, Weavy, Krea, Runway).

• Ability to build and maintain production-ready templates across languages, channels, and formats.

• Curious about cultural nuances and how to design effectively for different markets.

• Comfortable working in a fast, high-volume environment where accuracy and speed matter.

• Strong eye for brand consistency, detail, and visual storytelling.

• Curious about new tools and workflows that push creative output forward.

The above duties provide a generic description of the Employee’s day to day responsibilities but should in no way be deemed to be an exhaustive list. Additional related, duties may be assigned by the Line Manager in line with business exigencies and continuity.

Why Work With Us?

At Silverspin, we take bold but thoughtful approaches to what we build and how we work. We act with confidence and responsibility, focusing on smart decisions, meaningful impact, and long-term success.

Joining us means being part of a team that values curiosity, ownership, and collaboration. We encourage people to challenge ideas, simplify complexity, and grow together - creating an environment where great work (and good energy) go hand in hand.

We offer:

• Competitive salary and benefits

• Opportunities to learn, grow, and develop

• A creative, collaborative team environment

Silverspin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.