Website Marketing Manager

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. In 2026, we were recognized by BuiltIn as a Best Remote Company to Work For, Software Guru's Best Places to Code, Becker Healthcare Telehealth Companies to Know, and we won a MedTech Breakthrough Award for Best Practice Management Solution Provider.

The Role

We're looking for a Website Marketing Manager to lead three core areas of our Web Marketing team: our AI-powered chatbot experience, our go-to-market campaign program, and team operations. You'll own chatbot and GTM campaign strategy for the website, testing roadmaps, technical execution, and performance KPIs, while also leading the team's operational cadence - keeping priorities clear, projects on track, and stakeholders aligned. Working closely with Paid Media, Product Marketing, Engineering, and Design, you'll drive results across your programs and help the team execute effectively.

This role sits at the intersection of AI-driven customer experience and fast-moving campaign execution, and is a strong fit for someone who wants real ownership over an emerging surface rather than incremental production work.

Responsibilities

AI Chatbot Experience

• Own the day-to-day quality and performance of our AI chatbot experience, including auditing live conversations and maintaining/improving its underlying configuration.
• Run an ongoing testing program covering chat placement, proactive messaging, page-specific behavior, and overall conversational tone and flow.
• Partner with Product and Support to ensure the chatbot experience reflects accurate, up-to-date information and continuously improves conversion and user satisfaction.

GTM Campaigns

• Own strategy, build, and optimization for go-to-market campaigns tied to major feature and add-on launches, as well as site-wide marketing moments (e.g., seasonal campaigns, awareness days).
• Lead the launch and maintenance of a new website changelog, and own the in-product "What's New" experience, ensuring customers are consistently informed of new features and capabilities.
• Drive in-product promotion of new features and add-ons to existing customers, with a direct focus on improving add-on attach rate.
• Execute campaign-driven updates to core pages (e.g., pricing, feature pages) as part of a launch, in coordination with the Core Website Testing owner when an active test is running on that page.
• Keep the website current and accurate as new features ship - new pages, feature/add-on landing pages, and related updates.

Production, Build & Engineering Collaboration

• Convert conceptual designs and strategic requirements into fully functional, responsive web pages using our CMS (Builder.io), leaning on AI-assisted build tools and reusable design system components to build efficiently rather than through manual, net-new builds.
• Draft detailed engineering requirement documents and conduct thorough reviews for larger builds or custom functionality, partnering with Engineering to keep more complex work in their hands rather than in bespoke CMS code.
• Identify opportunities to shift build and production work toward Engineering and AI-assisted workflows over time, in service of a leaner, more maintainable site.
• Support ongoing design system cleanup and consolidation to reduce duplicative components and make reuse-over-net-new builds practical across the team.

Team Operations

• Own the operational cadence for the Web Marketing team - leading sprint planning, managing project boards (Notion), sending meeting invites, and proactively coordinating with Engineering and Design partners to keep priorities clear and work moving.
• Manage day-to-day project management for all owned campaigns and the Decagon roadmap, ensuring timely delivery and clear stakeholder communication.
• Act as the team's operational fallback: when AI-assisted tools and automations don't fully cover a gap, step in to keep projects on track, unblock stakeholders, and drive clarity on ownership and timelines.
• Continuously look for ways to automate or streamline operational overhead (status updates, intake, prioritization) so the team spends less time on process and more on strategy and execution.
• Serve as default owner for miscellaneous web requests (e.g., SEO pages, lifecycle marketing landing pages), prioritizing this work during lower-volume stretches between major campaigns.

Cross-Functional Collaboration

• Partner cross-functionally with Product Marketing, Paid Media, Engineering, and Web Design to align campaign timing and chat experience decisions with broader company priorities.
• Routinely analyze performance data (Google Analytics, Mixpanel) to inform testing priorities and apply learnings to continuously optimize owned channels.
• Identify and implement opportunities for workflow automation and process efficiency, leveraging tools like n8n, Zapier, Notion, LLMs, and other emerging AI tools.

Desired Skills & Experience

• 4+ years of experience in website management, digital marketing, or growth marketing, ideally including campaign or lifecycle-stage ownership.
• Demonstrated experience owning projects end-to-end, strategy, execution, and optimization, not just production.
• Hands-on experience with AI tools, using LLMs for content generation and prototyping, building automations or workflows, and/or working with AI-assisted build or chat platforms (e.g., Decagon, Intercom Fin, or similar).
• Experience with Notion (our primary project/process tool) or comparable platforms (Asana, Linear).
• Experience with CMS platforms such as Builder.io, Contentful, Webflow, or similar.
• Strong understanding of web analytics (Google Analytics, Mixpanel) and A/B testing methodology.
• Proven ability to translate high-level marketing or product goals into detailed, technical web requirements.
• General understanding of HTML/CSS/JavaScript and SEO fundamentals.
• Strong cross-functional collaboration and communication skills, this role works closely with Paid Media, Product, and Engineering stakeholders.
• Proactive, resourceful, and comfortable owning a KPI, not just a task list.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match 
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at [email protected].

Notice to Candidates

SimplePractice has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We do not have any affiliation or connection to these situations and only post open roles on our official Careers page (simplepractice.com/careers) and reputable job boards like our official LinkedIn or Indeed pages. 

All official SimplePractice recruitment emails will be sent from the domains @simplepractice.com, [email protected] or [email protected] email addresses. 

Examples of fraudulent domains include careers-simplepractice.com, simplepractices.com, and simplepractice.careers.

Please note that SimplePractice will never ask candidates or new hires for money or payment of any kind at any stage of the recruitment or onboarding process.

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Base Compensation Range

$100,000—$125,000 USD