eCommerce Manager - Site Conversion & Experience (CRO)

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments:

• Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
• Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
• FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

Requirements

At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.

Mission

Own the website UI/UX, conversion, and engagement performance across Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, take ownership of the full visitor-to-funnel-start conversion rate across all markets.

Outcome 1 (1-6 Months): Improve Funnel Entry Conversion

• Improve visitor-to-funnel-start conversion rates across all Sleek websites
• Optimise landing pages, CTAs, and funnel-entry messaging
• Align traffic intent with the landing page experience

Outcome 2 (1-6 Months): Lift Conversion on High-Intent Landing Pages

• Improve on-site conversion across key landing pages receiving paid traffic
• Run A/B tests on page structure, copy, layout, and user journeys
• Partner with the Paid Marketing team to ensure strong ad-to-page intent alignment (you own the page; they own the traffic)

Outcome 3 (1-12 Months): Introduce AI-Driven Funnel Experiences

• Launch an AI-driven advisor to support service and price discovery
• Optimise the site for LLM-driven discovery and emerging AI browsing experiences (GEO/Web MCP)
• Use AI tools to improve workflows, insights, and funnel efficiency

Outcome 4 (12+ Months): Step Up into Full Funnel Ownership

• Develop a deep understanding of funnel economics and user behaviour
• Influence pricing, packaging, and monetisation decisions
• Progressively take ownership of end-to-end funnel performance for a market

Must-Have Experience

• 4 to 7 years of experience in CRO, conversion optimisation, digital product, or UX-focused growth roles. This is a CRO/UX-led role - it is not a paid media, SEO/content, or traditional e-commerce/platform management role (e.g. Shopify, marketplaces, catalogue management, or merchandising).
• Builds with AI, not just uses it - has personally designed or deployed AI-powered workflows, automations, or agents to solve business problems. Treats AI as a systems-building capability rather than simply a copywriting or ideation tool.
• Hands-on experience improving website UI/UX, designing and iterating on page components, and refining value propositions and conversion-focused copy.
• Proven track record of improving landing page and funnel conversion performance, with measurable outcomes.
• Hands-on experience with experimentation, analytics, and behavioural tools such as GA4, Hotjar, VWO, Mixpanel, or similar platforms.
• Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-making.
• Cross-functional experience working with Product, Engineering, Design, and/or Marketing teams to ship on-site improvements.

Must-Have Attributes

Customer-Centric Thinker: Thinks from the customer's perspective and deeply understands user intent, behaviour, friction points, and decision drivers.

Ownership & Self-Direction: Runs their own show - identifies problems, designs solutions, and drives implementation with minimal direction. Thrives in an autonomous, ambiguous environment with lean resources.

Data-Driven: Uses data, customer insights, and experimentation to make informed decisions.

Structured Thinker: Able to prioritise effectively, break down complex problems, and develop pragmatic solutions.

Experimentation Mindset: Tests quickly, learns continuously, and iterates based on results.

Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together.

Strong Collaborator: Works effectively across Marketing, Revenue, Product, Engineering, and Platform teams.

What You'll Be Responsible For

Own website UI/UX optimisation and conversion performance across 6-7 Sleek websites

Optimise landing pages, value propositions, and conversion-focused website copy

Design and iterate on website components to improve engagement and funnel entry

Run A/B tests and CRO experiments, and track, measure, and act on results

Identify and reduce funnel drop-offs and friction points using data and user behaviour insights

Continuously track website performance metrics and use insights to drive improvements

Introduce AI-driven funnel experiences to improve UX and conversion

Use AI tools to improve workflows, insights, and experimentation efficiency

Collaborate with Paid Marketing, Revenue, Product, Engineering, and Platform teams on conversion initiatives

Progressively take ownership of end-to-end funnel performance for a market

Key Performance Indicators (KPIs)

Primary KPIs

• Visitor-to-Funnel-Start Rate: Increase the percentage of website visitors who enter the funnel.
• Landing Page Conversion Rate: Improve conversion performance across key landing pages.
• Funnel Drop-off Reduction: Identify and reduce friction points and abandonment throughout the user journey.
• Experimentation Velocity: Increase the pace and quality of conversion experiments, testing, and iteration.

Long-Term KPIs

• Site Visitor-to-NC Conversion Rate: Improve the percentage of total site visitors who ultimately convert into NCs.
• Revenue per Visitor (RPV): Increase the revenue generated per website visitor.

Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self-awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data-driven: We are a data-rich business with 15,000+ small business customers. Each decision we make can impact many more people than we realise, so it’s critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast-moving business where people care about their work. People who proactively have tough conversations with kindness build empathy, trust and great working relationships.

About the Interview Process

The successful candidate will participate in the below interview stages.

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role.

One Way Video Interview / Screening call with TA

Selected candidates will be invited to complete a short, one-way video interview. Depending on the results, candidates may then progress to a ~30-minute screening call with a member of our Talent Acquisition team to explore their experience and discuss the role in more detail.

Case study on AI capability assessment

A ~60 minute, time-bound task.

Technical Interview

A ~60 minute Interview with the Head of E-commerce and a 60 minute interview with the Head of Performance Marketing.

Soft skills interview

A ~45- 60 minute Interview with our CRO.

Reference verification

Prior to final offer confirmation, we will conduct one professional reference check with your recent direct manager or supervisor. To keep the process moving smoothly, this step may be initiated during the final interview stages.

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.

This may include using external vendors to verify the below:

- Your education

- Any criminal history

- Any political exposure

- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Benefits

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.