Head of Brand

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments:

• Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
• Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
• FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

Requirements

We are looking for Head of Brand that is excited with the below Mission and Outcomes.

Mission:

Make Sleek the brand SME owners reach for first - in every market we play in. Turn Sleek from "a company that handles the admin" into the brand small business owners trust, recommend, and ask for by name.

This is not a maintenance role. We're looking for a radically innovative thinker who is allergic to vanity metrics and obsessed with outcomes. You'll have the mandate to rethink how a service’s brand earns attention, builds trust at scale, and turns goodwill into growth. We don't want "more content." We want results.

Outcomes:

• Brand awareness & preference among SME owners in our core markets (SG, HK, AU & UK) up 20-50%, depending on the market.
• A referral engine delivering 50 incremental new customers per month, directly or indirectly attributable to referral programs.
• 100 incremental leads per month to Sleek from Social & Brand.
• A Trustpilot score of 4.8.
• Social audiences that actually engage: 40,000 LinkedIn followers across Sleek's key markets, and 40,000 on Instagram or Facebook (including Sleek Communities).

Must-Have Experience:

• 8-12+ years in Growth or Marketing, with a clear track record of moving up to senior or leadership scope.
• Proven success in scale-ups or high-growth start-ups - you know what it takes to build brand and demand in a fast-moving, resource-conscious environment, not just to maintain one that already exists.
• A history of delivering measurable growth outcomes - pipeline, leads, acquisition, or revenue you can point to and say "I drove that."
• Hands-on ownership of a brand narrative and value proposition - you've defined positioning, sharpened an ICP, and shipped the story across channels.
• Comfort operating across brand and performance - you treat brand as a growth lever, not a cost center.

What You'll own

• The story. Own Sleek's brand narrative and core value proposition end to end - sharpening our ICP, our strategic positioning, and the logic behind how we price and package.
• Our reputation. Own how the world sees Sleek across Trustpilot, Google Reviews, and Reddit. Turn reviews from an afterthought into a competitive moat.
• The referral engine. Build the program that turns our happiest clients into our best salesforce - at scale, and measurably.
• Social, branded and community. Grow our owned channels and Sleek Communities into genuine, engaged audiences - not follower counts that look good in a deck.
• Creative & Visual identity. Set the creative and visual bar for everything Sleek puts into the world, across every marketing channel.

You'll thrive here if…

• You think inoutcomes, not activities - and you'd rather kill a beloved campaign than defend a metric that doesn't move the business.
• You're genuinely creative and a little contrarian. You see the playbook everyone else is running and instinctively look for the angle they've missed.
• You can zoom from brand strategy to a Reddit reply without losing momentum - comfortable owning the big narrative and sweating the details.
• You're fluent in data and use it to find leverage, not just to report on the past.

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Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self-awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data-driven: We are a data-rich business with 15,000+ small business customers. Each decision we make can impact many more people than we realise, so it’s critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast-moving business where people care about their work. People who proactively have tough conversations with kindness build empathy, trust and great working relationships.

About the Interview Process

The successful candidate will participate in the below interview stages.

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role.

One Way Video Interview/ TA screen call

A one way video interview and a quick call with our Talent Acquisition team

Technical Skills Evaluation (Live Test)

A 60 to 90 minute live test session conducted by the Hiring Manager.

Soft skills interview

A 60 minute Interview focused on cultural fit, collaboration and core behavioral attributes conducted by one of our designated panel members.

Reference Verification

Prior to final offer confirmation, we will conduct one professional reference check with your recent direct manager or supervisor. To keep the process moving smoothly, this step may be initiated during the final interview stages.

Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.

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Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.

This may include using external vendors to verify the below:

- Your education

- Any criminal history

- Any political exposure

- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Benefits

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.