Senior Demand Generation Manager (m/f/d)

What it's all about

As Senior Demand Generation Manager at snapAddy, you own how attention turns into measurable pipeline. Together with our Digital Marketing Manager, you build out our funnel across channels, driven by data and automated wherever possible. You manage your own budget and work closely with Sales.

Your daily doing will involve

• Planning, managing, and optimizing demand gen campaigns on Google Ads, Microsoft Ads, LinkedIn, and Reddit, as well as on review platforms such as G2, Capterra, and OMR Reviews
• Building and developing ABM programs for our target accounts in close alignment with Sales
• Promoting our trade shows, events, and webinars, from preparation to follow-up (our event management team handles the organization)
• Developing the funnel together with our Digital Marketing Manager, from first touch to opportunity
• Owning event and conversion tracking as well as attribution, e.g., with Dreamdata
• Building automations, lead scoring, and nurturing in HubSpot
• Budget ownership for your channels, with a focus on MQLs, SQLs, pipeline contribution, and ROI
• Building automated reporting, from operational dashboards to management reporting for the executive team
• Close collaboration with Sales and Content

Our technologies

• HubSpot
• Dreamdata
• Claude

Your profile

• A degree in marketing, business, or a comparable qualification
• At least 5 years of experience in demand generation or performance marketing, ideally in B2B SaaS
• A proven track record of building pipeline, measured in MQLs, SQLs, and ROI
• Solid experience with Google Ads, Microsoft Ads, and LinkedIn Ads; experience with Reddit Ads and review platforms is a plus
• Excellent HubSpot skills, especially workflows, lead scoring, and reporting
• Confidence with event and conversion tracking (e.g., Google Tag Manager, GA4)
• Experience with B2B attribution, ideally with Dreamdata
• A strong focus on automation and scalable processes
• Strong analytical thinking is a must
• Experience with ABM programs and budget ownership
• Experience with dashboards and management reporting, plus the ability to present numbers clearly to the C-suite
• An independent, structured way of working and strong communication skills
• Excellent German and English skills, written and spoken

What we can offer

• A key role with your own area of responsibility and budget, which you can drive forward independently
• Remote work within Germany with regular team days in Würzburg
• Flexible working hours
• Work at a fast-growing, successful tech startup with flat hierarchies and a motivated, supportive team
• Free choice of your operating system and tools
• Your own company bike through our “JobRad” bike leasing program after your first year
• Great employee discounts at many retailers, service providers, and online stores
• A fully equipped 950 m² (approx. 10,200 sq ft) office in downtown Würzburg with free drinks, a muesli bar, and massages
• Lots of team events and the best coworkers in town

INTERESTED?

Apply directly via “Apply now.” In your cover letter, we’re mainly interested in one thing: a campaign or automation you’re proud of and the concrete results it delivered. A few sentences are all it takes.