Head of Marketing

Are you GAME to JOIN USand be our new Head of Marketing?

SoftConstruct is on a search for a new player to join our team.

Responsibilities

Strategic Marketing Leadership

• Develop and execute the overall marketing strategy for iGaming and other IT-related business verticals
• Align marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth
• Collaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies

• Establish a strong and consistent brand identity across all marketing channels
• Oversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries
• Monitor industry trends and consumer behavior to optimize brand engagement

• Lead data-driven performance marketing campaigns to maximize ROI
• Optimize paid and organic marketing strategies across SEO, PPC, affiliate marketing, and social media
• Utilize analytics to track KPIs, campaign effectiveness, and customer retention metrics

• Develop compelling content strategies for iGaming audiences
• Manage website optimization, blog strategies, and community engagement on platforms like Discord, Twitter, and Telegram
• Oversee influencer collaborations and partnerships to drive engagement

• Work closely with product development teams to enhance user experience and brand positioning
• Design go-to-market strategies for new product launches and feature rollouts
• Implement CRM and lifecycle marketing strategies to boost customer retention

• Develop relationships with media, industry influencers, and strategic partners
• Lead PR campaigns, press releases, and thought leadership initiatives
• Represent the company at international events, conferences, and industry panels

• Build and lead a high-performing marketing team across digital, content, and PR functions
• Allocate and manage the marketing budget efficiently to maximize impact
• Implement a culture of innovation, collaboration, and performance within the marketing department

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
• At least 8 years of experience in marketing, digital marketing, and event management with at least 4 years in leadership roles
• Proven experience in iGaming or tech-driven industries is necessary
• Demonstrated success in leading international marketing campaigns
• Expertise in digital marketing, growth strategies, and performance analytics
• Proficiency in SEO, PPC, CRM tools, and marketing automation platforms
• Excellent storytelling, content marketing, and PR management skills
• Ability to analyze data and make strategic decisions based on insights
• Strong leadership and team management abilities
• Excellent communication, negotiation, and interpersonal skills
• Strategic mindset with an innovative and results-driven approach
• Ability to multitask and adapt to a fast-paced, evolving industry landscape
• Open to travel for international events, networking, and business expansion