Digital Strategist / Digital Marketer

• Digital marketing strategy: Plan and carry out digital marketing and branding strategies for Softwell and its clients, with clear goals, budgets and KPIs.
• Social media marketing: Manage Facebook, Instagram, XHS (小红书), TikTok and LinkedIn. Plan content calendars, create engaging posts and short videos, and grow followers and engagement.
• Paid advertising: Run and optimise Meta, Google and TikTok ad campaigns, and track cost per lead, ROAS and conversions.
• Website and eCommerce: Update and optimise websites and online stores on WordPress (WooCommerce) and Shopify, including landing pages, product listings, SEO and conversion improvements.
• Marketplace management: Support Shopee and Lazada stores, including listings, campaigns, vouchers, flash sales and store performance.
• Content and branding: Produce copy, graphics, product photos and videos using Canva, Photoshop, Illustrator and CapCut, and keep the brand consistent across every channel.
• Email and lead nurturing: Build email and WhatsApp campaigns, segment lists and follow up on leads with the sales team.
• SEO and content marketing: Write blog posts and articles, do keyword research, and improve organic search rankings.
• Analytics and reporting: Track performance with Google Analytics, Meta Business Suite and marketplace dashboards, and share monthly reports with insights and next steps.
• Collaboration: Work closely with management, sales, developers and designers on product launches and client projects.

Requirements

• A Diploma or Degree in Marketing, Mass Communication, Business, Multimedia or a related field.
• At least 2 years of experience in digital marketing, social media or branding. Fresh graduates with a strong portfolio are welcome.
• Hands-on experience with Meta Ads, Google Ads or TikTok Ads.
• Working knowledge of WordPress and/or Shopify.
• Experience with Shopee and/or Lazada seller centres.
• Comfortable with Canva, Photoshop or Illustrator, and basic video editing.
• Good written and spoken English. Mandarin is required to handle Chinese-speaking clients and XHS content, and Bahasa Malaysia is an advantage.

Preferred Skills (Advantage): 

• Experience with SEO, Google Analytics 4 and marketing automation tools.
• Understanding of A/B testing and conversion rate optimisation.
• A portfolio of campaigns or online stores you've grown, with results.
• Basic HTML/CSS knowledge or UI/UX awareness.

Soft Skills: 

• Creative, data-driven and focused on results.
• Able to handle several brands and deadlines independently.
• A fast learner who keeps up with digital trends and AI tools.
• Ability to learn quickly and adapt to new technologies and design trends.
• Ability to work independently and as part of a team.

Skills

UI/UX Design Patterns, Adobe Illustrator, Adobe Photoshop, Canva (Software), Social Media Content, Marketing, Figma (Design Software), WordPress, Photography, Multimedia