Counter Sales Associate
Confirmed on the employer's own hiring board on Nov 10, 2026. First seen by Alion on Nov 3, 2026. Sonepar scores A on the Alion truth index.
For more than a century, Electrozad has been Ontario’s trusted electrical distributor-delivering reliable products, services and solutions for commercial, industrial, and contractor applications.
Sesco (founded 1922) established a strong presence across Central & Eastern Ontario, while Electrozad (founded 1955) became the leading supplier in Southwestern Ontario. From day one, both shared a commitment to quality, reliability and complete electrical & automation solutions.
We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.
To explore and learn more about Sonepar opportunities, please visit www.career.sonepar.com
What’s In It For You?
- You will be joining a market leader with over 40 years of experience to help you elevate your potential.
- You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
- A chance to get involved in the forever growing electrical industry.
- We house the largest inventory to better service our customers and deliver on sales commitments.
- An opportunity for career development across many business departments within our organization.
Job Responsibilities
The Counter Sales Representative will be a core member of our Customer Service Sales Team. This position will primarily be responsible for all aspects of our customer’s counter buying experience including sales, support, quotations, and service. This position requires the full understanding and active participation in fulfilling the mission of the organization. It is expected that the employee demonstrates behaviour consistent with our core values and supports our strategic plan.
Job Duties
- Answer and respond to customer’s requests including product, pricing and delivery inquiries.
- Prepare sales quotations, RMAs and provide detailed information required by the customer that will assist with the sales process
- Prompt resolution to all customer service related inquiries
- Assist and support the co-ordination of special events and promotions
- Assist in identifying sales opportunities within the assigned geographical area
- Follow up on opportunities/quotes/proposals with customers and actively seek feedback that will lead to a successful outcome
- Promote and represent Electrozad Supply through the local business community and industry associations when required i.e. OEL, MESH, etc
- Promote positive relations with customers and vendors
- Other duties as required by the organization
Minimum Requirements
- High School Diploma required
- Post-secondary education from a technical program (Electrical, Mechanical discipline) or equivalent experience preferred
- Previous sales experience in the electrical industry
- Knowledge of Electrical, Automation and Instrumentation products
- Excellent English communication skills (oral and written) with the ability to communicate effectively to key stakeholders
- Ability to set and attain goals clearly and effectively
- Detail oriented with superior organizational skills
- Ability to learn the wide range of products and services provided by Electrozad
- Ability to lift 50 lbs., stand/move for six (6) plus hours per day
- Ability to maintain confidentiality of proprietary and sensitive business information
- Self-motivated with the ability to manage multiple priorities and meet deadlines
- Strong computer skills, including ability to work with Microsoft Outlook, Word & Excel
Benefits & Perks:
We offer a competitive salary, plus a full set of benefits, including:
- Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
- Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
- Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.
Please note that, whilst not expected, the company may pay at a rate outside of the range for this role where appropriate. Actual compensation commensurate with the candidate’s experience, education, internal parity, role complexity, role level, and other relevant factors. The advertised salary range relates to Ontario and is provided in accordance with the Ontario Pay Transparency Act. We recognize however that salaries are often driven by market forces in the local area where a candidate is based and accordingly the salary range may not apply outside of Ontario.
More information on Electrozad:
Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.
Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.
This commitment is tangible in our detailed Global CSR report, to learn more please visit
https://www.sonepar.com/en/commitments/sustainability.
Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.
For more information about our Inclusion and Diversity initiatives, please visit
https://www.sonepar.com/en/commitments/diversity-and-inclusion.
Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.
Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.
For more than a century, Electrozad has been Ontario’s trusted electrical distributor-delivering reliable products, services and solutions for commercial, industrial, and contractor applications.
Sesco (founded 1922) established a strong presence across Central & Eastern Ontario, while Electrozad (founded 1955) became the leading supplier in Southwestern Ontario. From day one, both shared a commitment to quality, reliability and complete electrical & automation solutions.
We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.
To explore and learn more about Sonepar opportunities, please visit www.career.sonepar.com
What’s In It For You?
- You will be joining a market leader with over 40 years of experience to help you elevate your potential.
- You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
- A chance to get involved in the forever growing electrical industry.
- We house the largest inventory to better service our customers and deliver on sales commitments.
- An opportunity for career development across many business departments within our organization.
Job Responsibilities
The Counter Sales Representative will be a core member of our Customer Service Sales Team. This position will primarily be responsible for all aspects of our customer’s counter buying experience including sales, support, quotations, and service. This position requires the full understanding and active participation in fulfilling the mission of the organization. It is expected that the employee demonstrates behaviour consistent with our core values and supports our strategic plan.
Job Duties
- Answer and respond to customer’s requests including product, pricing and delivery inquiries.
- Prepare sales quotations, RMAs and provide detailed information required by the customer that will assist with the sales process
- Prompt resolution to all customer service related inquiries
- Assist and support the co-ordination of special events and promotions
- Assist in identifying sales opportunities within the assigned geographical area
- Follow up on opportunities/quotes/proposals with customers and actively seek feedback that will lead to a successful outcome
- Promote and represent Electrozad Supply through the local business community and industry associations when required i.e. OEL, MESH, etc
- Promote positive relations with customers and vendors
- Other duties as required by the organization
Minimum Requirements
- High School Diploma required
- Post-secondary education from a technical program (Electrical, Mechanical discipline) or equivalent experience preferred
- Previous sales experience in the electrical industry
- Knowledge of Electrical, Automation and Instrumentation products
- Excellent English communication skills (oral and written) with the ability to communicate effectively to key stakeholders
- Ability to set and attain goals clearly and effectively
- Detail oriented with superior organizational skills
- Ability to learn the wide range of products and services provided by Electrozad
- Ability to lift 50 lbs., stand/move for six (6) plus hours per day
- Ability to maintain confidentiality of proprietary and sensitive business information
- Self-motivated with the ability to manage multiple priorities and meet deadlines
- Strong computer skills, including ability to work with Microsoft Outlook, Word & Excel
Benefits & Perks:
We offer a competitive salary, plus a full set of benefits, including:
- Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
- Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
- Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.
Please note that, whilst not expected, the company may pay at a rate outside of the range for this role where appropriate. Actual compensation commensurate with the candidate’s experience, education, internal parity, role complexity, role level, and other relevant factors. The advertised salary range relates to Ontario and is provided in accordance with the Ontario Pay Transparency Act. We recognize however that salaries are often driven by market forces in the local area where a candidate is based and accordingly the salary range may not apply outside of Ontario.
More information on Electrozad:
Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.
Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.
This commitment is tangible in our detailed Global CSR report, to learn more please visit
https://www.sonepar.com/en/commitments/sustainability.
Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.
For more information about our Inclusion and Diversity initiatives, please visit
https://www.sonepar.com/en/commitments/diversity-and-inclusion.
Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.
Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.