Social Media Executive

Job Overview

Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Support the day-to-day planning, publishing and measurement of social media content for the group and its portfolio companies. Help maintain a consistent brand presence, responsive community management and reliable social reporting across platforms and markets.

Job Details

Work set up: Onsite - Eastwood, Quezon City

Schedule: Monday-Friday | 9:00 AM-6:00 PM UAE time (GST, UTC+4)

Holiday: UAE holidays

Responsibilities

Content Planning & Publishing

• Maintain social media calendars and publishing schedules based on approved campaign plans, brand guidance and market priorities.
• Draft platform-appropriate captions and adapt approved content for LinkedIn, Instagram, X, YouTube and other relevant channels; coordinate Arabic or other language versions where required.
• Schedule and publish approved posts, checking links, tags, formatting, creative specifications and timing before release.

Community Management

• Monitor comments, messages, mentions and tags; respond using approved guidance and service standards.
• Identify enquiries, complaints, sensitive topics and potential reputational issues and escalate them promptly to the Abu Dhabi HQ manager.
• Maintain community response logs and ensure follow-up is tracked to completion.

Social Listening & Trends

• Track relevant conversations, competitor activity, sector trends and platform changes, sharing useful findings with the team.
• Support social listening and content research to identify audience interests, emerging questions and opportunities.

Reporting & Collaboration

• Prepare regular reports on reach, engagement, audience growth, video performance, clicks and other agreed measures.
• Coordinate with Marcoms, PR, Digital Marketing and Creative teams to deliver integrated campaigns and improve content performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media or a related field preferred.
• Excellent written English required; Arabic or other language capability is an advantage.
• At least 3 years of experience managing social media or digital content for a brand, agency or organisation. Experience with multiple social platforms, community management and social analytics is required.

Technical Skills

• LinkedIn, Instagram, X and YouTube
• Social publishing and scheduling tools
• Community management and escalation
• Social listening and trend research
• Canva or equivalent content tools
• GA4 and platform analytics
• Excel and PowerPoint
• Short-form video and content formats

Core Competencies

• Ownership and accountability for quality, accuracy and follow-through.
• Clear written and verbal communication and confidence working across cultures and time zones.
• Strong organisation, prioritisation and attention to detail.
• Collaborative stakeholder service and constructive response to feedback.
• Curiosity, learning agility and responsible adoption of data, digital tools and AI.
• A digitally fluent and culturally aware communicator who understands how to adapt content by platform, respond thoughtfully to audiences and use data to improve social performance.