Technology Systems Analyst, Marketing

The Technology Systems Analyst, Marketing owns the day-to-day health and configuration of the organization's enterprise marketing technology platforms outside of content management systems - primarily Segment and Iterable. This person is the marketing team's go-to technical resource for current configurations and audit needs. They translate platform capabilities into practical solutions for campaigns, audience segmentation, and customer data needs.

A central part of the role is the ongoing care and maintenance of Segment tracking plans: ensuring event and property schemas are accurate, well-documented, and enforced across the organization's data sources so that downstream marketing, analytics, and reporting can trust the data they receive.

In addition, this person will help build foundational processes, documentation, governance, and best practices for configuring and maintaining these marketing technology platforms.

The ideal candidate enjoys creating structure in ambiguous environments, learning new technologies quickly, and partnering with stakeholders across teams to solve operational challenges.

How You Will Contribute

Segment Tracking Plan Care & Maintenance

• Own the ongoing accuracy, documentation, and governance of Segment tracking plans, including event and property naming conventions, schemas, and validation rules.
• Monitor tracking plan violations and unplanned events; investigate root causes with engineering and marketing stakeholders and drive fixes to closure.
• Review and approve new event or property requests, ensuring they align with existing taxonomy before implementation.
• Maintain clear, current documentation of the tracking plan, data sources, and destinations for both technical and non-technical audiences.
• Periodically audit Segment sources and destinations to confirm data flows correctly and is used as intended.
• Develop and maintain standard operating procedures (SOPs), process documentation, and system governance documentation.
• Partner with Segment's customer service representative to stay up to date on changes and new functionality, and to align on best practices for using Segment to meet our Marketing Team’s goals.

Platform Administration & Support

• Serve as the primary administrator and subject matter expert for Segment, Iterable, Unbounce, and Jotform: manage users, permissions, and integrations.
• Act as the first line of technical support for the marketing team, answering platform questions and troubleshooting issues with campaigns, journeys, audiences, and data syncs.
• Own system configuration, user management, troubleshooting, and ongoing platform optimization
• QA new Iterable journeys, campaigns, and audience segments as needed, in partnership with marketing stakeholders, particularly where data or integration setup is involved or dynamic data may be involved.
• Manage relationships between integrated systems and ensure reliable data flow across platforms.
• Coordinate platform updates, new integrations, and vendor releases, evaluating their impact on existing workflows before rollout.
• Submit change requests through the CAB process as needed.

Cross-Functional Collaboration & Enablement

• Partner with engineering and data teams to implement new tracking requirements and ensure Segment and Iterable stay aligned with the broader data infrastructure.
• Train and enable marketing team members on platform capabilities, self-service tools, and best practices for requesting new tracking or campaign support.
• Work with analytics and CRM teams to ensure marketing data flowing through Segment supports accurate downstream reporting and personalization.
• Recommend process or tooling improvements based on recurring support requests or recurring data quality issues.

Data Governance and Compliance

• Monitor data quality, integrity, and compliance across marketing technology platforms.
• Partner with stakeholders to maintain accurate constituent and engagement data.
• Support governance practices related to tracking, segmentation, and data collection.

What You Will Bring

• 2-4 years of experience in marketing operations, marketing technology, business/data analysis, or a similar analyst role.
• Hands-on experience with Segment or a comparable customer data platform (e.g., Tealium, mParticle), and Iterable or a comparable marketing automation/ESP platform (e.g., Braze, Marketo, HubSpot).
• Working understanding of event-based tracking concepts: events, properties, schemas, APIs, and webhooks.
• Comfortable reading and troubleshooting JSON payloads and basic data structures.
• Strong troubleshooting and analytical skills, with the ability to diagnose data or campaign issues methodically.
• Ability to explain technical concepts clearly to non-technical marketing stakeholders and translate business requests into technical specifications.
• Detail-oriented, with strong ownership of documentation and data governance.
• Comfortable navigating ambiguity and helping establish new workflows and best practices
• Strong analytical skills and comfort working with data.
• Excellent problem-solving and organizational skills.

Standout Candidates Will Bring

• Basic SQL skills to query and validate data.
• Familiarity with tracking plan governance tools (e.g., Segment Protocols, Avo).
• Exposure to customer journey orchestration or lifecycle marketing concepts.
• Basic HTML/CSS knowledge for troubleshooting email templates.
• Experience working in a CRM or CDP-adjacent role supporting a marketing or growth team.
• Experience working with data warehouses such as Snowflake.
• Experience creating SOPs, process documentation, or system training materials.

What We Offer

• Competitive benefits : Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.