Marketing & Brand Generalist

• Focus across OUTDOOR and B+D
• Helping Implement promotional strategy, long and short-term marketing plans
• Collaboration with Sales Specialist and KAM’s with focus on growth, implementing Price/Volume actions and White Space analysis, in line with European Product Management
• Assisting with promotions, new products, concepts, displays, etc.
• Creation of price lists development and implementation
• Organizing events, catalogues, fairs and FOC Merchandise
• Assisting with creation and execution of local sell activities and close cooperation with local Sales Teams
• Translation and adaptation of materials and work with translation agency
• Cooperation with brand Team and Regional Product Team
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Competition activities monitoring, market analyses
• Regular touch with CE marketing team members and also regional team
• Administrate various tasks - system updates, pricing set up, etc.
• Analyze the market and competition to identify new channels, customers, partners
• Prepare, edit, translate and format documents, reports, and presentations. Ensure all documents are accurate and professionally presented. Main focus Excel.
• Creating requests for data input to internal systems, as SAP, Ariba, Metastorm, Salesforce. Maintain databases and spreadsheets. Ensure data integrity and confidentiality.

• This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.
• The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
• Please note that salary is only one component of total rewards at Stanley Black & Decker.
• The successful candidate may be eligible for annual merit increases”
• The salary range and associated pay elements are established inline with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)