Marketing Executive

Company: STL Superlock
Location: Kumasi, Ghana
Employment Type: Full-Time

Company Profile

STL Superlock is a growing and customer-focused company committed to delivering quality products and dependable solutions to its customers. The company values professionalism, innovation, customer satisfaction, teamwork, and sustainable business growth.

STL Superlock is seeking a proactive, creative, and results-driven Marketing Executive to join its team in Kumasi. The successful candidate will contribute to the company’s growth by strengthening brand visibility, generating business opportunities, engaging customers, and executing effective marketing initiatives.

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Job Summary

The Marketing Executive will support the development and execution of marketing strategies that increase brand awareness, attract new customers, strengthen existing relationships, and drive business growth.

The successful candidate will manage marketing activities across digital and traditional channels, conduct market research, generate leads, coordinate campaigns, support sales initiatives, and monitor marketing performance.

You will also use your supervisory experience to coordinate team activities, support junior team members, and ensure marketing assignments are delivered efficiently and on schedule.

Key Responsibilities

• Develop and execute marketing activities that support the company’s business and revenue objectives.

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• Increase brand awareness and strengthen the company’s presence across relevant markets and customer segments.

• Identify and pursue new market opportunities, customer segments, partnerships, and business leads.

• Generate, qualify, and manage marketing leads for the sales team.

• Develop and implement promotional campaigns across appropriate marketing channels.

• Create engaging marketing content for social media, websites, email campaigns, brochures, presentations, and other communication platforms.

• Manage and maintain the company’s social media presence and digital marketing activities.

• Monitor digital engagement, audience growth, enquiries, leads, and campaign performance.

• Conduct market research to understand customer needs, market trends, competitor activities, and emerging opportunities.

• Gather customer feedback and use insights to improve marketing strategies and customer engagement.

• Support the sales team with marketing materials, product information, presentations, proposals, and promotional campaigns.

• Develop and maintain strong relationships with customers, business partners, media contacts, and other stakeholders.

• Coordinate marketing events, exhibitions, product activations, customer engagements, and promotional activities.

• Support the planning and execution of product launches and promotional initiatives.

• Coordinate relationships with advertising agencies, designers, printers, digital platforms, and other marketing service providers.

• Ensure all marketing communications reflect the company’s brand identity and professional standards.

• Monitor competitors and recommend strategies that strengthen the company’s market position.

• Prepare marketing budgets and monitor campaign expenditure in line with approved plans.

• Track marketing activities and measure their effectiveness against agreed objectives.

• Prepare regular marketing reports covering campaigns, leads, customer engagement, market developments, and results.

• Identify underperforming marketing activities and implement improvements.

• Support customer retention initiatives and develop campaigns that encourage repeat business.

• Maintain an up-to-date database of customers, prospects, partners, and marketing contacts.

• Stay informed about current marketing trends, digital tools, customer behaviour, and industry developments.

• Coordinate and supervise assigned marketing activities and support junior team members where required.

• Set priorities, delegate appropriate tasks, and monitor progress to ensure timely delivery.

• Coach and support team members to improve marketing execution and professional performance.

• Collaborate with sales, operations, customer service, and management teams to achieve business objectives.

• Ensure marketing activities comply with company policies and relevant regulations.

• Perform other marketing and business-development duties assigned by management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

• Minimum of 2 years’ supervisory experience, preferably in marketing, sales, business development, or a related commercial environment.

• Proven experience developing and executing marketing campaigns.

• Demonstrated experience in lead generation, customer engagement, and market development.

• Experience managing social media and digital marketing platforms.

• Strong understanding of branding, customer acquisition, promotional activities, and marketing communications.

• Experience preparing marketing reports and analysing campaign performance.

• Experience coordinating events, activations, exhibitions, or promotional campaigns is an advantage.

• Experience working with external marketing agencies, vendors, or creative professionals is an advantage.

Key Competencies

• Marketing strategy and execution

• Lead generation

• Brand development

• Digital marketing

• Social media management

• Customer engagement

• Market research

• Campaign management

• Team supervision

• Communication and presentation

• Business development

• Data analysis and reporting

• Project coordination

• Budget management

• Relationship management

Personal Attributes

The successful candidate will be:

• Creative and commercially minded.

• Proactive and results-oriented.

• Confident and professional.

• Customer-focused and relationship-driven.

• Strong at communicating ideas clearly.

• Comfortable working independently and as part of a team.

• Organised and able to manage multiple priorities.

• Analytical and capable of using data to guide decisions.

• Adaptable and willing to embrace new marketing approaches.

• A positive team leader who motivates others.

• Committed to achieving measurable business results.

What We Offer

• A welcoming and professional working environment.

• The opportunity to contribute directly to the growth and visibility of the company.

• Opportunities to develop marketing, commercial, and leadership skills.

• A collaborative workplace that values creativity, initiative, and performance.

• Exposure to diverse marketing campaigns, customers, and business-development opportunities.

• Opportunities for professional growth and career development.

How to Apply

Apply online by clicking on the Application button.

Application Deadline: 19 October 2026