Marketing Manager

ABOUT STYL SOLUTIONS

Ride on the wave of Industry 4.0! Join STYL Solutions in the forefront of using Fintech and IoT technologies for smart city/nation transformation. Headquartered in Singapore with R&D center in Vietnam, STYL Solutions designs, develops, and supplies hardware, software and integrated solutions for applications in payment, loyalty management, location tracking, self-service operation, telemetry. 

Our market segment coverage extends from financial services, retail, mass transit, education to social services markets in Singapore and South Asia Pacific.

Our vision is to use Fintech and IoT to create smart and efficient cities that enhance Quality of Life through convenience and healthier living.

JOB DESCRIPTION 

We are looking for an independent and creative Marketing Manager to join us in our growth journey. You will own the full spectrum of STYL Solutions' marketing communications (MarComm) and corporate communications (CorpComm) activities. This is a hands-on, individual-contributor role spanning event marketing, content and campaign development, sales collateral, digital and social media, corporate website management, presentation branding, a physical product demo space, and internal communications. You will work closely with the Product, Sales and Management teams and, where required, external vendors and subcontractors, to plan, produce and measure marketing outcomes that support customer acquisition, brand consistency and employee engagement.

RESPONSIBILITIES
A. Marketing Communications (MarComm)

Trade Show & Event Marketing

• Plan and coordinate STYL's participation in trade shows and industry events in Singapore and overseas, from booth concept to on-site execution.
• Design the booth layout and develop event collateral (backdrop, banners, brochures) and event gifts, including sourcing quotations and managing vendors and job orders.
• Develop pre-event promotional eDMs and email signature banners; set up lead-collection methods for the event team.
• Consolidate post-event leads, produce a post-event report, coordinate lead nurturing with Sales, and publish post-event social media content.

Content & Inbound Marketing

• Work with Product Owners and Sales to plan a campaign calendar (topics, audience, timing) promoting STYL's SaaS solutions.
• Maintain and grow the leads database; develop and broadcast eDM campaigns with clear, customer-focused messaging and calls to action.
• Track campaign performance (delivery, open and click-through rates, conversions) and hand qualified leads to Sales for follow-up.
• Produce blogs, whitepapers, case studies and product videos, and distribute them across the website, social media and sales channels; report on content performance and lead generation.

Product & Solution Pitch Decks and Brochures

• Review and refresh existing brochures and Product-team pitch decks for clarity, professionalism and consistent STYL branding.
• Simplify technical content into customer-focused messaging and finalise materials for use by Product, Sales and Marketing.

Product Advertising & Campaigns

• Plan and execute advertising and marketing campaigns with Product and Sales teams, from objective-setting through channel selection and content creation.
• Launch campaigns across selected channels, track reach, engagement and leads, and report results with recommendations for future campaigns.

STYL Marketplace Marketing Support

• Support the Marketplace team's campaigns for merchants and the parent/student community, including decal designs, artwork and supporting digital materials.
• Ensure all Marketplace marketing materials follow STYL branding and track campaign performance where applicable.

B. Corporate Communications (CorpComm)

Internal Communications

• Develop a company-wide internal communications plan covering CEO messages, Town Halls, product updates and newsletters.
• Coordinate with Management and other teams to produce and distribute clear, consistent internal content through appropriate channels.

Corporate Website Management

• Keep the STYL corporate website accurate, current and optimised for SEO; monitor traffic and page performance.
• Publish company news, events and articles, and coordinate with internal teams or the website vendor on content, design and functionality updates.

Social Media Management

• Develop and maintain a LinkedIn content calendar; create on-brand posts and visuals covering company activities, products and events.
• Schedule and publish approved content, and monitor performance (impressions, engagement, follower growth) to continuously improve STYL's social presence across various platforms (i.e. LinkedIn, Instagram, Facebook).

Presentation Templates & Branding

• Standardise STYL's corporate PowerPoint templates — layout, fonts, colours and slide types — for consistent, professional use across teams.

Product & Solution Demo Space

• Plan a dedicated demo space to showcase STYL's products, including layout, branding, signage and content requirements.
• Prepare cost estimates and budget for management approval, and coordinate with vendors and subcontractors on installation, then test and finalise the space for customer visits.

JOB REQUIREMENTS

Here at STYL Solutions, we value proactive ownership and require independence and hands-on involvement in our daily responsibilities. We seek entrepreneurial candidates with the following:
Experience

• At least 3 years of relevant experience in marketing communications and/or corporate communications, ideally in a B2B technology, hardware or SaaS environment.
  Demonstrated experience planning and executing trade shows or corporate events, from concept to post-event reporting.
  Experience running digital and content marketing campaigns (eDM, webinars, social media, SEO) and managing a leads database.
  Experience liaising with external vendors, printers, designers or subcontractors, including obtaining quotations and managing budgets, is an advantage.
  Prior exposure to internal communications (newsletters, Town Halls, management messaging) is an advantage.

Education & Qualifications

• Diploma or Bachelor's Degree in Marketing, Mass Communications, Business Administration or a related field.

Skills

• Strong written and verbal communication skills in English, with the ability to translate technical product information into clear, customer-friendly messaging.
• Working knowledge of digital marketing tools (eDM platforms, basic SEO, social media scheduling and analytics).
• Proficiency in Microsoft PowerPoint and Word for presentation and collateral development; working knowledge of design tools (e.g. Canva, Adobe Creative Suite) or the ability to brief designers effectively.
• Basic proficiency in Microsoft Excel for tracking campaign metrics, budgets and reporting.
• Project and vendor management skills, including budgeting, timeline management and coordination of multiple external suppliers.

Aptitudes & Personal Attributes

• Highly organised self-starter, able to independently manage multiple concurrent work streams across events, content, digital and internal communications.
• Strong stakeholder management skills, able to work closely with Product, Sales and Management to align marketing output with business needs.
• Creative and detail-oriented, with sound judgement on brand consistency and messaging.
• Comfortable working hands-on across both strategic planning and operational execution.
• Adaptable and resourceful, comfortable operating with a lean or single-person marketing function.

What measures the success of the role

• Event Execution & Lead Generation: Successful planning and execution of trade shows and corporate events, resulting in qualified lead collection and timely post-event sales nurturing.
• Digital Campaign & Content Performance: Engagement levels, open/click-through rates, and lead conversions from eDM, social media, and website campaigns.
• Brand Consistency & Collateral Quality: Delivery of clear, standardized, and customer-focused product pitch decks, marketing collateral, and corporate presentation templates.
• Website & Social Media Growth: Up-to-date corporate website and steady growth in follower reach and engagement on the Company’s social media accounts. 
• Internal & Operational Delivery: On-time execution of internal communication initiatives, demo space setup, and efficient vendor and budget management.

Skills

Marketing Communication, Digital Media, Internal Communications, Microsoft Office, Strong Attention To Detail, Product Marketing, Managing social media content, Marketing Strategy, B2B Marketing, Marketing Tool, Content Strategy, Event Marketing, Financial Acumen, Inbound Marketing, Project Management, EDM, Supplier Management, Google Analytics, Able To Work Independently, Planning Marketing Campaigns