API Marketing Manager
First seen by Alion on Sep 16, 2026.
Title:
API Marketing Manager
Business Unit:
API
Job Grade
Manager
Location:
Acme Plaza, Andheri East, Mumbai
Key Responsibilities
At Sun Pharma, we commit to helping you “Create your own sunshine ”- by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
JOB DESCRIPTION
Job Summary:
Understanding API (Active Pharmaceutical Ingredient) market for countries/regions assigned. must have prior experience in regulated pharma markets (such as USA, Europe, LATAM, APAC, Russia, MENA, S. Korea, Japan, Taiwan etc). Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements and develop business with customers to drive and expand API business.
Areas of Responsibility:
Business Development (50%):
- Understanding API (Active Pharmaceutical Ingredient) market for countries assigned. Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements.
- Mapping internal API product portfolio to identify key products to promote for each potential key customer.
- Connect with potential customers and pitch products, explore new opportunities, lead price negotiations and evaluate deals as per customer requirements.
Sales and Marketing (30%):
- Drive sales target achievement for the assigned region & identify business opportunities and devise marketing strategies to expand customer base, increase market share, and drive revenue growth.
- Manage key customer accounts and engage with key customers to maintain healthy long-term relationships and ensure high customer satisfaction by achieving delivery and service quality norms to build organization’s brand value.
- Market intelligence Gather changing customer and market needs, competitor activity, and industry best practices that can be emulated.
Sales allied functions(20%):
- Work with cross-functional teams such as regulatory, finance, quality etc to drive customer relationship management, query resolution, documentation, approvals required, follow ups for payments.
- Coordinate with other departments such as R&D, Operations, and SCM to plan orders, share inputs on capacity planning, and timely product delivery to fulfil customer requirements while ensuring adherence to state and country-level regulations.
Job Scope
Internal Interactions (within the organization)
Regulatory, finance, quality, R&D, SCM
External Interactions (outside the organization)
Customers, Industry experts, Pharma Industry Bodies
Geographical Scope
Regulated markets (such as USA, Europe, LATAM, APAC, Russia, MENA). According to candidates past experience
Financial Accountability (cost/revenue with exclusive authority)
Revenue targets will be provided based on past performance of the territory and future potential
Job Requirements
Skills: Presentation skills, communication and interpersonal skills, analytical mindset
Travel Estimate
20-30%
Job Requirements
Educational Qualification
B.Pharm/M.Pharm or MBA
Experience
2+ years of past experience In API/Pharma industry will be desired
Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).