VP Sales
Confirmed on the employer's own hiring board on Nov 4, 2026. First seen by Alion on Nov 3, 2026.
About SurePay
Founded in 2016, SurePay is the leading account verification platform, relied upon by 250+ banks and thousands of organizations, to prevent fraud, misdirected payments, and reputational damage. Headquartered in Utrecht, we are scaling our platform and our team across Europe and beyond.
About the role
We’ve spent the last two years actively shaping EU legislation to ensure our Account Verification Services (AVS) became the gold standard and are now expanding our product suite with fraud detection products, offering our customers a clear picture of transactions. We have outgrown the "blank canvas" startup phase, but we are not a rigid corporate machine. We are expanding our product suite and regional presence and for this next phase we are looking for a battle-tested VP of Sales to be the operational engine room leader, who will audit the pipeline immediately, rebuild discipline, coach in the trenches, and take full ownership of our new business ARR engine across Europe and the US. This includes:
- Drive New Business ARR: Take end-to-end ownership of new quota attainment across European and North American markets. Run and continue to build a scalable new revenue machine, for landing new markets, new banking logos and strategic
- Pipeline Audit & Deal Inspection : Implement and enforce a standardized deal-inspection framework (MEDDPICC). Clear phantom pipeline, establish objective stage criteria, unblock stalled complex negotiations, and provide accurate weekly and quarterly board forecasts.
- Lead, motivate, and inspire a multidisciplinary team (BD, Sales, Partnerships), driving a collaborative and high-performance culture, creating an A-Player hunter team.
- Cross-Functional Collaboration: Work alongside Product, Marketing, and Customer Success to translate field objections into product roadmap inputs, sharpen ICP definitions, and guarantee clean client handoffs.
About you
We are looking for a high-velocity, hands-on commercial builder. You have 8+ years of B2B SaaS Enterprise Sales Experience, (ideally in fintech/regtech) including a verifiable history of consistently closing and managing high-value, complex software deals. Also,
- Demonstrated track record leading and scaling commercial teams through international expansion.
- Sales Methodology Mastery: Deep, practical command of MEDDPICC. You know how to audit CRM hygiene down to the line item, test champion commitment, identify true economic buyers, and prevent late-stage drop-off.
- International Territory Knowledge: Practical operational experience navigating enterprise buying cycles, procurement processes, and cultural dynamics.
- The ability to motivate diverse teams, hold direct reports strictly accountable to inputs and pipeline metrics, and adjust guidance according to seniority and deal stage.
- Uncompromising bias for action. You identify structural bottlenecks before they show up on the end-of-quarter P&L.
What we offer
- Competitive salary + Incentive
- 8% personal benefits budget (use it on training, more time off, or your salary)
- 25 holidays
- Hybrid working setup
- MacBook Pro, iPhone, and all the tech you need
- Travel costs covered (NS Business Card)
- Pension plan
- A culture of ownership, innovation, and autonomy
- Friday drinks, offsites, and a quarterly company meetup
- A diverse team of 35+ nationalities, driven by impact
About SurePay
- Founded in 2016
- ± 130 employees
- ±30 nationalities
- Flat organisation and no hierarchy
SurePay makes payments easier, more personal and even more secure. We are a fast-growing FinTech SaaS company and have secured our Series A funding in September 2021. SurePay stems from an innovation program of Rabobank, started in July 2016 and has been an independent BV since the beginning of 2020. SurePay is backed by two leading investors: Rabo Investments and Carlyle Europe Technology Partners. Both are highly experienced in scaling international B2B SaaS and FinTech companies. Their support reinforces SurePay’s mission to prevent payment fraud globally and accelerate our international growth.
SurePay's core values are; We Care, Build Together, Think Forwardand Be Responsible. These core values are the driver's of our culture and can be seen as guidelines on our beliefs and behaviour. It defines what we find important as a company and the way we work together everyday.
- We Care: We are a supportive employer and understand that health, family and safety is what really matters. We care about our employees, customers, partners and end-users. Therefore we value creating a safe workspace where everybody can be their authentic self and where we, together, work on the same mission to provide safer payments.
- Build Together: We believe in teamwork and strive towards the best results together with employees and customers. Our diversity, both personal and professional, is one of our key strengths.
- Think Forward: We are frontrunners and are on top of our game. Our customers can rely on innovative solutions to service their current and future needs. With a problem solving mindset, we anticipate challenges and adapt to a fast changing environment.
- Be Responsible: We all contribute to reaching our mission of reducing fraud and misdirected payments, leading to a positive impact on society. We take responsibility, show ownership and make honest decisions.
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