Marketing Communications & Product Content Manager

Description

SurfacePrep is seeking a Marketing Communications & Product Content Manager to shape our brand voice, product messaging, and customer-facing content. This hands-on role will develop content and campaigns that support lead generation, sales enablement, e-commerce growth, and key business initiatives. The ideal candidate is a strong writer and storyteller who can translate complex technical concepts into clear, engaging messaging in a fast-paced B2B environment.

What You’ll Do

• Develop and maintain consistent brand messaging, voice, value propositions, and product positioning across websites, campaigns, social media, collateral, and sales materials.
• Partner with business leaders, sales teams, and subject matter experts to translate complex technical information into clear, customer-focused messaging that communicates product value and differentiators.
• Create compelling website content, blogs, case studies, application stories, customer success stories, and other marketing materials that educate customers and strengthen the brand.
• Develop product and service content that supports lead generation, sales enablement, e-commerce growth, and strategic business initiatives.
• Interview subject matter experts and operational leaders to uncover insights and develop content for digital campaigns, sales tools, supplier programs, and other marketing initiatives.
• Develop and execute integrated marketing campaigns, including campaign strategy, messaging, content, and supporting assets.
• Collaborate with Digital Marketing, Events, Creative, suppliers, and external partners to coordinate campaign execution and ensure consistent messaging across channels.
• Monitor content and campaign engagement to identify opportunities to improve performance, strengthen customer engagement, and support pipeline growth.

Requirements

What We’re Looking For

• 5-7 years of B2B marketing or marketing communications experience.
• Strong copywriting, editing, storytelling, and interviewing skills.
• Experience developing lead generation and sales enablement content.
• Demonstrated experience creating and executing marketing campaigns.
• Experience partnering with sales teams and subject matter experts.
• Ability to independently manage multiple projects and deadlines.
• Industrial, manufacturing, distribution, or technical B2B experience preferred.

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) Plan
• Paid Time Off & Paid Holidays
• Company Paid Life Insurance
• Company Paid Short-Term Disability
• Company Paid Long-Term Disability
• Employee Assistance Program

About SurfacePrep

Founded in 1956, SurfacePrep is North America’s leading provider of surface enhancement solutions, with more than 60 locations across the United States, Canada, and Europe. We help manufacturers improve performance, quality, and efficiency through industry-leading equipment, consumables, technical expertise, and process solutions.