CRM Administrator

Hi there!

We're Sweed, a product-driven startup building an all-in-one cannabis retail platform.We're looking for a CRM Administrator to join our team remotely and take ownership of our existing CRM infrastructure, primarily HubSpot, with additional responsibility for Salesforce administration.

About Us

At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics and Inventory Management into a single, seamless solution-eliminating the need for multiple third-party tools.

We believe in simplicity, efficiency, and innovation. That’s why we build for scalability and performance, making life easier for cannabis retailers while driving real business growth.

Why We’re Doing This

At Sweed, we believe in the medicinal potential of cannabis. It has been shown to help with chronic pain, anxiety, depression, and many other conditions. Despite the lingering stigma, we see cannabis as a powerful tool for improving lives.

The industry is evolving rapidly, and we’re here to drive that transformation-making cannabis retail more efficient, accessible, and customer-friendly.

Where We Are Now

We’ve been on the market for 7 years, continuously growing and refining our product.

Our focus is on earning customer trust, which means constantly improving our delivery processes and rolling out new features. At the same time, we navigate the complex legal landscape of the cannabis industry, ensuring our platform remains compliant and future-proof.

Why We’re Hiring

As Sweed continues to grow, our CRM systems play an important role in supporting business operations, maintaining accurate data, and providing reliable reporting across teams.

We're looking for a hands-on CRM Administrator to maintain, optimize, and improve our existing CRM infrastructure. HubSpot will be the primary focus of this role, while Salesforce will require periodic administration, troubleshooting, and configuration support.

The main priority is to ensure that our CRM architecture is well-structured, data remains clean and consistent, and existing reports, workflows, and integrations function reliably.

We're looking for someone who can confidently navigate existing CRM configurations, identify and resolve structural issues, clean up legacy setups, and proactively improve system efficiency and scalability.

What You’ll Be Working On

CRM Administration & Architecture

• Own the day-to-day administration, maintenance, and optimization of HubSpot.

• Audit and improve the existing CRM architecture, including objects, properties, associations, pipelines, and lifecycle stages.

• Identify and resolve structural inconsistencies, outdated configurations, and technical debt.

• Perform periodic Salesforce administration, including configuration updates, user management, and troubleshooting.

• Maintain consistency between HubSpot, Salesforce, and related business processes.

Data Quality & Management

• Maintain accurate, consistent, and reliable CRM data across both platforms.

• Conduct regular data audits, cleanup, deduplication, and standardization.

• Identify and resolve data inconsistencies, incorrect mappings, and synchronization issues.

• Establish and maintain data quality standards and best practices.

Reporting & Analytics

• Audit, maintain, and optimize existing HubSpot reports and dashboards

• Investigate and resolve reporting discrepancies, incorrect filters, and tracking issues

• Ensure CRM data supports accurate business reporting and decision-making

• Create or improve reports and dashboards based on business requirements

Workflows & Automation

• Maintain, troubleshoot, and optimize existing HubSpot workflows and automations

• Identify and resolve automation conflicts, errors, and inefficiencies

• Support Salesforce automations and configurations when needed

• Implement improvements to existing processes and introduce new automations where appropriate

System Maintenance & Integrations

• Provide ongoing CRM support, troubleshooting, and system maintenance

• Monitor and troubleshoot HubSpot-Salesforce synchronization and integrations with other tools

• Manage CRM user access, permissions, and configuration updates

• Collaborate with Sales, Marketing, Customer Success, and other teams on CRM-related requests

• Maintain documentation of CRM configurations, processes, and changes

• Proactively identify opportunities to improve system reliability, efficiency, and scalability

What We’re Looking For

• Strong hands-on experience with HubSpot CRM administration and configuration

• Practical experience administering Salesforce, including basic configuration, user management, and troubleshooting

• Solid understanding of CRM architecture, data models, objects, properties, pipelines, and lifecycle stages

• Experience maintaining and improving existing CRM environments

• Strong experience with CRM data management, cleanup, and data quality processes

• Experience building, maintaining, and troubleshooting CRM reports and dashboards

• Knowledge of CRM workflows, automation, and integration processes

• Ability to investigate complex CRM issues, identify root causes, and implement sustainable solutions

• Strong analytical thinking, attention to detail, and problem-solving skills

• Ability to work independently, prioritize tasks, and take ownership of CRM operations

• Good communication skills and experience collaborating with cross-functional teams

Nice to Have

• Experience managing HubSpot-Salesforce integrations and data synchronization

• Understanding of Sales Operations, Marketing Operations, or Revenue Operations

• Experience with CRM APIs, third-party integrations, and data mapping

• Familiarity with advanced HubSpot features, custom objects, and complex workflows

• Experience with Salesforce Flow and advanced Salesforce configuration

• Experience working in a B2B SaaS environment

• HubSpot or Salesforce certifications

What Else Matters?

• Ownership - You take responsibility for CRM system reliability, data quality, and continuous improvement

• Proactive mindset - You identify issues and opportunities for improvement before they become business problems.

• Attention to detail - You understand how CRM configuration and data quality impact reporting and business operations

• Structured thinking - You can work with complex existing systems, identify root causes, and implement maintainable solutions

• Business understanding - You understand how CRM systems support Sales, Marketing, and Customer Success teams

• Practical approach - You prioritize sustainable improvements over unnecessary complexity

• Adaptability - You are comfortable working with evolving requirements and existing legacy configurations

What We Offer

• Salary in USD (B2B contract with the US company)

• 100% remote - We’re a remote-first company, no offices needed!

• Flexible working hours - Core team time (US Eastern Time)

• 20 paid vacation days per year

• 12 holidays per year

• 3 sick leave days

• Medical insurance after probation

• Equipment reimbursement (laptops, monitors, etc.)

Hiring Process

• Recruiter Call (40 min)

• Hiring Manager Interview (60 min) - scenario-based discussion

• Technical Interview (60 min) - deep dive into your skills

• Intro with the Team (30 min) - cultural fit and collaboration style