Content Writer

We are looking for a results-driven Content Writer with InsurTech or enterprise technology expertise and experience in lead generation, SEO, Answer Engine Optimization (AEO) and developer community engagement. You will turn complex insurance and technology topics into compelling content that strengthens brand authority, improves search and AI visibility, grows the developer community and generates qualified leads. This hybrid role is based in Mumbai.

Our client is a leading global software company serving the insurance and financial services industries with enterprise-grade technology platforms. They are a fast-growing player known for modern, API-driven solutions and a strong developer ecosystem. The team values innovation, clarity of communication and continuous learning.

Responsibilities

• Create blogs, white papers, case studies, landing pages, email campaigns, social posts, presentations, video scripts and developer content.
• Develop content around InsurTech, APIs, AI, embedded insurance and core modernization.
• Produce lead-generation content for different stages of the buyer journey.
• Conduct keyword and audience-intent research and optimize content for SEO and AEO.
• Structure content to improve its visibility and citation potential across search engines and AI platforms.
• Create developer-focused tutorials, API use cases, technical blogs, newsletters and certification materials.
• Support developer community growth through content, webinars, events and engagement campaigns.
• Collaborate with product, sales, developers and subject-matter experts.
• Track organic traffic, AI visibility, conversions, MQLs, pipeline contribution, developer registrations and certifications.

Requirements

• Bachelor's degree in Marketing, Communications, Technology or a related field.
• 8-15 years of experience in content writing, content marketing or developer marketing.
• Knowledge of FinTech, InsurTech, SaaS, APIs, AI or enterprise technology.
• Proven experience in B2B lead generation, SEO, AEO and conversion-focused writing.
• Ability to explain technical concepts clearly to business and developer audiences.
• Excellent written English and strong storytelling skills.
• Experience creating content for or engaging a developer community.
• A portfolio of relevant B2B technology, SEO/AEO, lead-generation or developer content.

Skills

Content writing, Content marketing, B2B lead generation, SEO, Answer Engine Optimization (AEO), Developer community engagement, Technical writing, InsurTech, FinTech, SaaS, APIs, AI, Developer portals, API documentation, GitHub, Analytics, CRM, Marketing automation, Generative AI for content, Adobe Creative Suite, Canva, Figma