Growth - Lead

Tatvic - Growth Lead (GTM)

Tatvic Digital Analytics is a Google Premier Partner specializing in Marketing Analytics, Cloud, and AI solutions. With 16+ years of experience, Tatvic works with leading enterprises across BFSI, Auto, OTT, and Retail to unlock growth using data and intelligence.

As part of our next phase of transformation, we are building cutting-edge capabilities in Agentic AI, combining machine learning, LLMs, and automation to transform decision-making systems.

We breed, recognize, and reward performance. As we continue to grow rapidly, we are looking for future leaders who can balance strategic thinking, execution excellence, team leadership, and measurable business impact.

Website: www.tatvic.com

We’re Hiring: Growth Lead (GTM)

Location: Ahmedabad | Experience: 6-10 years

Education: B.E. / B.Tech / MBA or equivalent

Band: L4 - Management Track

Department: Marketing

Reporting to: CEO

Work Mode: Onsite / Hybrid - 1 Work From Home Day/Month

Turn Market Intelligence into Growth. Build the GTM Engine. Drive Pipeline.

At Tatvic, growth marketing is not just about running campaigns. It is about creating demand, entering new markets, building scalable GTM engines, influencing enterprise decision-makers, and contributing directly to business growth.

We are looking for a Growth Lead who can translate Tatvic’s capabilities in Agentic AI, Cloud, and Marketing Analytics into compelling market propositions and build repeatable growth engines across enterprise segments and geographies.

What You’ll Do:

• Build the GTM Marketing Playbook for Agentic AI: Translate Tatvic’s AI capabilities into clear positioning, messaging, ICPs, and a structured go-to-market strategy, identifying high-intent automation use cases beyond standard analytics.
• Drive Marketing-Led Growth: Own demand generation and market visibility across target enterprise segments and geographies, ensuring achievement of lead quality and marketing-sourced pipeline targets.
• Build 0-to-1 Growth Engines: Identify new or underdeveloped markets, audiences, channels, and opportunities and build structured growth strategies where there is no established playbook.
• Own Integrated Campaigns End-to-End: Lead campaigns from audience research and planning through launch, optimization, attribution, and measurement across content, digital, events, ABM, and partner marketing.
• Develop Strategic Positioning & Messaging: Identify customer pain points and translate them into compelling value propositions, positioning, and ICP-led campaigns for complex MarTech, Cloud, and Agentic AI solutions.
• Drive Cross-Functional GTM Strategy: Partner closely with Delivery and Leadership to align demand generation with business capacity, technical roadmaps, and strategic priorities.
• Engage CXO-Level Audiences: Position Tatvic as a strategic technology partner by articulating the business impact, ROI, and transformation potential of Agentic AI and Cloud solutions through thought leadership, executive content, and events.
• Build and Develop the Growth Team: Manage and mentor L2/L3 Growth team members, establish clear accountability, and enable team members to independently plan and execute campaigns and manage channels.
• Own Marketing Performance Governance: Maintain strong funnel hygiene, campaign documentation, attribution, and reporting standards while providing accurate, data-backed lead and pipeline forecasts to leadership.
• Use Data to Drive Decisions: Monitor MQL volume, MQL-to-opportunity conversion, marketing ROI, CPL, CAC, campaign performance, and pipeline contribution to continuously improve marketing effectiveness.
• Identify and Resolve Structural Gaps: Proactively identify recurring pipeline, campaign, process, or team-level issues and implement systemic solutions rather than relying on temporary fixes.
• Drive AI & Automation Adoption: Establish team-wide adoption of Agentic AI workflows, CRM automation, and marketing technology to improve productivity, scalability, and execution quality.

Must-Have Skills:

• Growth Marketing & 0-to-1 Market Scaling: Proven experience in building and executing growth marketing strategies for complex B2B services, particularly in new or underdeveloped markets.
• Positioning & Messaging: Strong ability to uncover customer pain points and convert them into sharp positioning, messaging, and ICP-led campaigns for sophisticated MarTech, Cloud, or Agentic AI solutions.
• Enterprise & CXO Engagement: Demonstrated ability to engage, influence, and communicate effectively with CXO-level audiences and senior internal stakeholders.
• Management Track Leadership: Experience managing, coaching, and developing L2/L3 team members while creating team-level accountability rather than operating primarily as an individual contributor.
• Marketing Analytics & Funnel Discipline: Strong understanding of marketing funnels, attribution, campaign measurement, documentation, CRM hygiene, and data-driven forecasting.
• Strategic Communication: Exceptional ability to deliver high-impact presentations and communicate complex business and technology transformations to non-technical stakeholders.
• Business & Revenue Orientation: Ability to connect marketing activity to lead quality, pipeline, conversion, ROI, and broader business outcomes.
• Proactive Outbound Mindset: Ability to proactively identify and create market opportunities rather than relying primarily on inbound leads or established demand.

Good to Have:

• Google Analytics 4 (GA4) certification
• Google Cloud Platform (GCP) or Google Marketing Platform (GMP) professional certifications
• Experience marketing to international markets such as North America, EMEA, or Southeast Asia
• Experience positioning Agentic AI or LLM-based business automation solutions
• Experience with ABM, MarTech, CRM, and marketing automation platforms
• Experience building thought leadership and executive-level marketing programs
• Exposure to enterprise technology, Cloud, Marketing Analytics, or AI consulting/services

Who This Role Is Not For:

• People who prefer execution over ownership: Those who are comfortable working as individual contributors but are not looking to take ownership of team performance, business outcomes, or revenue impact.
• Candidates who rely primarily on inbound demand: Those who depend heavily on inbound leads or established marketing support rather than proactively creating new opportunities through an outbound-first approach.
• People uncomfortable influencing senior stakeholders: Those who struggle to navigate complex enterprise environments or hesitate to challenge C-suite expectations when those expectations do not align with strategic business value.
• Reactive problem-solvers: Those who wait for instructions when a deal stalls, a pipeline gap emerges, or a growth opportunity requires investigation and independent action.
• Candidates who prefer to do everything themselves: Those who are reluctant to coach, mentor, and develop junior team members and instead prefer to personally handle every high-stakes task.

Our Culture & Perks - Where Grit Meets Growth

• Competitive CTC - Based on experience and performance
• Medical Insurance for you and your family
• Return-to-Work Program for New Moms
• 1 Work From Home Day/Month - flexibility when needed
• 2 Birthday Leaves/Year - one for you, one to gift
• Monthly Engagement Activities - from game nights to town halls
• Inclusive Culture & Equal Opportunity Employer
• 5-day workweek - because personal time is non-negotiable

Ready to Build the Growth Engine?

If you are someone who can think strategically, build from 0-to-1, lead teams, challenge conventional approaches, and translate marketing into measurable business growth, we would love to hear from you.