Strategist, Social Media Content & Community Management - Taylor Strategy

Taylor · New York, NY · Hybrid (minimum of 2 days/week in-office)

The Strategist, Social Media Content & Community Management is a hands-on social specialist who owns the day-to-day voice, content calendar, and community of assigned client brands. This person is a seasoned community manager with a sharp eye for cultural and platform trends, and a content planner who can juggle multiple brand priorities, talent partnerships, and workstreams at once. They partner closely with Creative to turn trends and client goals into native, platform-right content (not just trend replication with a logo slapped on) and they retain and build on client feedback so every new round of work is sharper than the last.

WHAT YOU’LL DO

Community Management & Trend Identification

• Owns the day-to-day voice and community of assigned brands, with a finger on the pulse of culture and social platforms
• Personally manages 1:1 community moderation, response, and opportunistic social listening across assigned brand profiles
• Quickly identifies emerging social and cultural trends (e.g., meme culture, clipping) and assesses fit for the brand's voice and audience
• Creates native content in partnership with Creative's direction - translating a trend into something that feels authentic to the platform and the brand, rather than simply relabeling the trend with a product or logo
• Leads day-to-day QA, publishing, and trafficking for organic and paid social

Content Calendar Development & Management

• Builds and manages content calendars that balance multiple brand priorities, talent partnerships, and workstreams
• Partners with a roster of UGC Creators reviewing asset submissions, providing feedback, and publishing on brand-owned channels
• Publishes content in real-time from events by monitoring for brand tags, mentions, and collab requests. Publishes content provided by on-the-ground Creators representing the brand at priority and tentpole campaign events
• Develops always-on organic social content calendars across Meta, TikTok, Pinterest, X, and YouTube
• Collaborates with paid teams on briefings, asset production and selection, and trafficking
• Balances competing priorities (brand campaigns, talent partnerships, always-on content, and reactive/trend-based content) within a single calendar
• Provides creative direction on content types and formats, grounded in platform best practices
• Partners with Account and Creative teams to keep the calendar aligned with client business goals and key moments

Research, Insights & Client Knowledge Retention

• Turns research and client feedback into insights that compound over time rather than starting from scratch each round
• Conducts social listening and platform research to inform content and community strategy
• Retains and organizes detailed client feedback and creative preferences, building on past learnings to sharpen future ideation and assets
• Synthesizes performance data and client input into actionable insights for the next round of content

Creative Partnership

• Writes clear, compelling creative briefs rooted in trend and platform insight
• Partners closely with Creative throughout asset development to ensure content remains on-brief, native to the platform, and true to the brand voice

Communication & Storytelling

• Communicates in a polished, articulate manner internally and externally, including with clients
• Explains content and community strategy clearly, setting expectations and responding to questions or concerns
• Builds strong relationships through responsiveness and open dialogue with Account, Creative, and client teams

Measurement & Optimization

• Partners with Account teams to deliver quarterly social reports, campaign recaps, ad hoc metrics requests, and other client presentation materials
• Synthesizes performance results and learnings into insights that inform future content and community strategy

Business Acumen

• Completes timesheets accurately and in a timely manner
• Understands scoping and budgeting basics for assigned projects
• Proactively flags workload or allocation issues to leadership

WHO YOU ARE

• Respecting What's Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
• Entrepreneurial Enthusiasm: takes initiative and doesn't wait to be tapped. Leads from wherever they are and delivers irreplaceable value
• Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
• Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others' ideas and viewpoints
• Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better

Minimum Qualifications and Requirements

• Minimum 3 years of experience in social media strategy, content, or community management, with required agency experience personally managing brand social media profiles (not solely overseeing or reporting on social - hands-on ownership of posting, community response, and day-to-day account management)
• Demonstrated experience building and maintaining social content calendars across multiple platforms (TikTok, Meta, Pinterest, YouTube, X) for more than one brand priority, talent partnership, or workstream simultaneously
• A track record of spotting and translating cultural and social trends (e.g., meme culture, clipping) into brand-right content, rather than replicating a trend with a product or logo bolted on
• Highly detail-oriented, with the ability to retain and apply client feedback, brand guidelines, and creative preferences across projects over time
• Strong working knowledge of platform best practices, native content formats, and community moderation standards
• Excellent written and verbal communication skills; comfortable presenting content recommendations internally and to clients

COMPENSATION

$70,000 / year