Business Insights Analyst II - Marketing Measurement and Insights

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview

TD Insurance is part of TD Bank Group, one of Canada’s largest financial institutions. TD Insurance helps protect clients from the ‘accidents of life’ with a wide range of products including credit protection, life, health, travel, home and auto insurance. With more than three million clients, TD Insurance authorized products and services are available online, over the phone, and through a network of more than 1,000 TD Canada Trust branches.

In Canada, we have two lines of business, General Insurance and Life and Health. Our General Insurance business is one of the top home and auto insurance groups in Canada and the national leader in group insurance and affinity marketing. Our Life and Health business is the number one provider of critical illness insurance and direct life and health insurance in Canada.

At TD Insurance, we are committed to fostering an inclusive, accessible environment. With a Canada-wide workforce of over 4,000 employees and offices in Atlantic Canada, Quebec, Ontario and Alberta, our company is always growing and can help you to grow. TD Insurance offers a stable and dynamic work environment where talent is appreciated and professional development is taken seriously. More than just a job, we offer rewarding careers.

Job Description

The Marketing Measurement & Insights (MMI) Team combines expertise in analytics, actuarial science, and data modeling to help TD Insurance make smarter marketing decisions. The team develops and maintains dashboards, reporting solutions, and measurement models that evaluate marketing effectiveness and provide actionable business insights.

Partnering closely with marketing and business stakeholders, MMI measures performance across channels, identifies growth opportunities, and supports the development of customer-centric strategies that drive profitable growth and long-term value. Through advanced analytics and data-driven decision-making, the team helps optimize marketing investments and improve business outcomes.

The Senior Analyst, MMI will significantly contribute to the organization's profitability by being involved in the following key activities:

• Perform data-driven analyses to identify opportunities that support profitable growth, improve customer experience, and optimize marketing investments.
• Partner with business stakeholders to define measurement objectives, success metrics, and analytical requirements for marketing, digital, and customer acquisition initiatives.
• Develop business requirements and provide subject matter expertise for advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), and Incrementality Measurement, collaborating closely with modeling and analytics teams on model enhancements and new capabilities.
• Translate complex analytical findings into actionable insights and recommendations that inform strategic and tactical marketing decisions.
• Act as a trusted advisor and subject matter expert on marketing measurement initiatives involving cross-functional teams such as Marketing, Model Factory, Digital, Pricing, Product, Distribution, and Data & Analytics.
• Identify measurement gaps, data opportunities, and process improvements that enhance the organization's ability to evaluate marketing effectiveness and optimize outcomes.
• Support the development, maintenance, and continuous improvement of marketing dashboards, reporting solutions, KPI frameworks, and performance measurement processes.
• Champion a culture of data-driven decision-making by promoting marketing measurement best practices and increasing awareness of MMI capabilities across the organization.
• Remain accountable for delivering insights that support acquisition, digital, and marketing initiatives, helping stakeholders achieve expected business outcomes and maximize the value of marketing investments.

Job Requirements

• Bachelor’s or Master’s degree in Marketing, Mathematics, statistics, economy or related field;
• Minimum 5 years of experience in marketing analysis performance measurement, business analytics, or a related field;
• Strong understanding of marketing measurement concepts and methodologies, including Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), Incrementality Measurement, digital analytics, and marketing performance reporting.
• Proficiency in SQL and data analysis tools (e.g., Python, Power BI, Tableau, or similar) to explore data, generate insights, and validate results.
• Has a strong problem-solving skills and problem analysis skills;
• Effective written and oral communication skills;
• Strong collaborator who engages colleagues, business partners and external stakeholders;
• Superior interpersonal, communication and presentation skills with ability to present information or arguments in a convincing manner
• Ability to drive change and influence with stakeholders at various levels of the organization;
• Shows initiative and creativity in their work

Who We Are:

As part of TD Bank Group, one of Canada's largest financial institutions, at TD Insurance, we care for Canadian families, making it easy to get the best advice, protection, and support in their moments of need, always.

TD Insurance offers a wide range of products, including General Insurance and Life and Health. Everyday, we strive to make every interaction, product and experience remarkably human and refreshingly simple for more than four million customers who count on us.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):