Sales Representative (HORECA)

Job Summary

• The Sales Representative will be responsible for driving sales and expanding the company's market presence within the HORECA (Hotels, Restaurants and Cafés) segment.

Responsibilities

• Identify and acquire new customers across hotels, restaurants, cafés, lounges, catering businesses, and other hospitality establishments.
• Promote and sell the company's FMCG products, conduct product presentations, and secure product listings with HORECA customers.
• Build and maintain strong relationships with procurement officers, restaurant managers, chefs, distributors, and other key decision-makers.
• Drive sales volume, product penetration, and revenue growth by achieving assigned sales targets and expanding existing accounts.
• Monitor product availability, stock levels, orders, and replenishment requirements to ensure consistent supply to customers.
• Conduct regular market visits to identify new opportunities, monitor competitor activities, and gather feedback on product performance and market trends.

Requirements

• Bachelor's Degree or HND in Business Administration, Marketing, Sales, or a related field.
• Minimum of 3 years' experience in sales, preferably within the FMCG industry, with exposure to the HORECA channel.
• Proven experience selling FMCG products to hotels, restaurants, cafés, lounges, catering businesses, or similar establishments.
• Good understanding of FMCG distribution channels, product placement, merchandising, and B2B sales.
• Ability to manage an assigned territory, meet sales targets, and work independently in a field sales environment.