Business Analyst
The Opportunity:
Team Liquid is looking for a Business Analyst to help teams across the organization make better, data-informed decisions.
In this role, you’ll work closely with teams across Sales & Partnerships, Talent Management, Athletics, Social Media, and our executive team to track performance, analyze data, and surface insights that support business decisions. You’ll contribute to reporting and measurement across projects and campaigns, including setting KPIs, CPMs, media value forecasts, and other performance targets.
You’ll also help improve how we collect, manage, and use data by developing dashboards, automating reporting and workflows, and identifying opportunities to leverage new tools and technologies, including AI.
The ideal candidate is proactive, comfortable communicating insights and recommendations, and able to independently identify opportunities to improve how we use data across the organization.
What You’ll Be Doing:
Maintain tracking and measurement systems across partners and projects, ensuring relevant accounts, platforms, posts, videos, and other assets are actively monitored.
Create reports tailored to project and campaign KPIs, and continuously improve reporting processes with a focus on automation and efficiency.
Support teams with ad hoc data requests, such as information on past work or consumer insights, and provide actionable recommendations from planning through post-mortem stages.
Develop tools that make information easier to access and understand, including dashboards, web tools, and automated scripts.
Analyze micro- and macro-trends across the esports industry and communicate relevant findings to teams across the organization.
Improve and iterate on existing processes using new tools and technologies, including AI.
Contribute to the strategic direction of major campaigns by identifying learnings from previous initiatives and translating them into actionable insights.
Advise teams on key measurement and target-setting exercises, including KPIs, CPMs, media value forecasts, deliverable targets, and campaign goals.
Assist in developing and maintaining internal data repositories and managing data cleanliness and flow.
What You’ll Need:
A bachelor’s degree in Business Management, Business Analytics, Data Science, Information Management, Economics, or a related field.
1+ years of experience working in esports, gaming, streaming, or digital media.
Familiarity with data types and sources relevant to esports, including social media, streaming, and media value data.
Experience creating reports and presenting insights for executive, internal, and external partner audiences.
Strong knowledge of the gaming and esports ecosystem, including esports tournaments, streaming, social media, influencer marketing, and event management.
Ability to use AI tools, such as Claude or similar platforms, to create tools, scripts, or other solutions that automate or improve workflows.
Ability and willingness to learn new tools, platforms, APIs, and standards that support Team Liquid’s data ecosystem.
Proficiency with Google Workspace and Microsoft Office.
Excellent verbal and written communication skills.
Fluency in English.
Ability to work independently and collaboratively depending on project needs.
You'll Earn Bonus Points If You Have:
Experience with sponsorship measurement, including brand lift studies and media value measurement.
Experience using AI tools to develop efficient process solutions, including automation scripts and API-based workflows.
Familiarity with Team Liquid’s existing sponsors and the types of KPIs used to measure partnership performance.
Experience with Google Apps Script, Python, or Google Cloud.
Strong creative problem-solving skills, particularly when identifying opportunities to improve processes and workflows.
Availability during US or EU business hours.
This is a position with a PJ (Pessoa Jurídica) type of contract.