Sr. Manager Consumer Insights

Senior Manager, Consumer Insights

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 47 states in three distinct categories: Dental care, urgent care, medical aesthetics and veterinary services. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, AZPetVet and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our continued growth, we have an exciting opportunity to join our Insights organization as the Senior Manager of Consumer Insights. This role will serve as the lead insights partner supporting TAG Dental Brand Marketing and Recruitment Marketing/Employer Brand initiatives across The Aspen Group, in addition to supporting other custom/ad-hoc research studies across the Aspen Group portfolio of healthcare brands. The role will work out of our Chicago offices, and report to the VP of Insights.

The ideal candidate will:

• Have demonstrated the ability to provide strong leadership in a Market Research or Consumer Insights function in a fast-moving, growth-oriented organization
• Deliver compelling insights that align the organization to effectively deliver on growth opportunities, Brand strategies, and other key business priorities

The Senior Manager of Consumer Insights will act as an internal consultant which requires close partnership with TAG Dental Brand Marketing leadership, Recruitment Marketing, and other business/functional leaders and The Aspen Group employees across the organization.

Responsibilities:

• Serve as the lead insights partner for all Brand research conducted across both Consumer and Employer Brand stakeholder teams.
• The role will drive research, measurement, and strategic recommendations that shape how The Aspen Group attracts and engages dental consumers, as well as employee talent
• Build trusted relationships with Brand Marketing colleagues across the organization to understand business needs and align on strategic objectives
• Lead and mentor junior team members in delivering actionable insights to drive The Aspen Group's objectives and key results
• Design and execute appropriate research programs/studies that align to stakeholder needs, then synthesize results to uncover insights which drive enhanced understanding of consumer, candidate and employee behavior
• Collaborate with colleagues to test, implement and integrate Recruitment Marketing, Employer Brand, and broader Marketing tactics
• Expand upon and maintain a market intelligence process to support organizational needs
• Lead other custom/ad-hoc research studies across the Aspen Group portfolio of healthcare brands as business priorities evolve

Qualifications:

• Education Level: Bachelor’s degree required; MBA preferred
• Experience Level: 10+ years relevant professional experience in Market Research or Insights function
• Demonstrated experience in Brand or Employer Brand-related research strongly preferred
• Demonstrated experience leading high-functioning, collaborative insights work within an enterprise organization
• Experience in leading and driving highly visible, highly impactful cross-functional projects
• Familiarity with Qualtrics or similar online data collection/survey platforms, including survey programming and invitation distribution
• Demonstrated experience leveraging AI tools (e.g. Claude, CoPilot, ChatGPT) to drive efficiencies in study design, execution, and synthesis of data to facilitate speed to insight
• Must be intellectually curious, inquisitive, thoughtful, and a good listener
• Strong organizational skills and ability to multi-task several complex projects in a fast paced, evolving environment
• Strong interpersonal skills with an ability to lead through influence as well as collaborate across functional areas
• Resourceful and motivated self-starter
• Analytical & Word Processing skills: Must demonstrate advanced command of MS Office applications (Excel, PowerPoint, Word)
• Presentation & Communication skills: must be able to communicate (both written and oral) in a clear, concise, articulate fashion and when presenting work, demonstrate clear, concise articulation of proposed actions
• Ability to travel as necessary (~10%)

Annual Salary Range: $138,000-$150,000 plus a 15% annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match