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Salary
≈ $58k – $131k per year (Estimated)
Location
In office (Meridian)
Seniority
Middle · 3+ years exp
Visa
H-1B filings in 12 months: 2

Confirmed on the employer's own hiring board on Oct 13, 2026. First seen by Alion on Aug 5, 2026. Tecovas scores A on the Alion truth index.

Overview
Company
Impact
Profile match
Tecovas is a direct-to-consumer western wear brand headquartered in Austin, Texas, that designs and sells handcrafted cowboy boots, work boots, hats and western apparel for men, women and kids online and through its own stores. Founder Paul Hedrick started the company in 2015 by selling boots at markets and fairs, and it now runs a chain of retail stores across the United States, sells through wholesale partners and all products are still designed in Austin. It hires mainly store staff such as sales associates, seasonal associates, team leads and assistant store managers, plus design, wholesale and corporate roles.

Tecovas  is passionate about offering an incredible customer experience for first-time boot buyers and western enthusiasts alike! We’re looking for a talented Full-Time   Assistant Store Manager  that will contribute to a profitable and customer-centric environment through the development of a team and management of our total store operations. They will support product flow and apply merchant and customer service skills to curate a compelling in-store experience.

Responsibilities will include:

CUSTOMER EXPERIENCE

  • Cultivates an environment of genuine customer connection
  • Demonstrates extraordinary service and acts as a brand ambassador reflective of the company values
  • Facilitates an energized pace, positive service environment and team development
  • Delivers high-quality product services with attention to detail - such as branding, debossing, boot stretching, brim shaping, and boot shines - to ensure a premium customer experience
  • Understands an OMNI Channel business - implements processes and utilizes tools to better service the customer

LEADERSHIP & TEAM MANAGEMENT

  • Supports the Store Manager in recruiting, hiring, and retaining top talent 
  • Supports the Store Manager in creating and maintaining a succession strategy
  • Foster a culture of strong communication and teamwork in order to ensure a seamless balance between operational, visual and customer priorities.
  • Provides real-time feedback, coaching and training to team members, escalating issues as needed to Store Manager

TRAINING & DEVELOPMENT

  • Deliver world-class, in-person training (in conjunction with e-learning) to all new team members 
  • Ensure timely completion of new hire training paths
  • Meet regularly with the Tecovas HQ Retail Training team or field leaders to check in on team progress
  • Suggest improvements or new programs related to retail training
  • Ensure the compliance of all training activities with established policies and best practices
  • Work closely with store leadership to prepare, plan, schedule, and execute new hire training
  • Work closely with store leadership and HQ partners to facilitate and organize ongoing training in store locations, including training for new products and services
  • Attend regular training meetings to ensure understanding of necessary information

VISUAL MERCHANDISING 

  • Productive planning, presetting, and on-time execution of visual directives
  • Submit store photos as requested and complete feedback given by HQ
  • Participate in visual training calls with HQ partners to support new product launches 
  • Partner with store leadership team to ensure VM standards are upheld, and replenishment tasks are completed 
  • Support store presentation through sell through and markdown cycles 
  • Maintain in-store marketing elements and accurate presentation of store collateral 
  • Work with store manager to ensure schedule is reflective of visual set times for product launches 
  • Partner with store leaders for new hire visual training 
  • Oversight of sales floor and windows to ensure proper lighting placement, store cleanliness, maintenance of window displays, and props 

BUSINESS OPERATIONS

  • Upholds and ensures compliance with shipments, transfers and restock standards
  • Adheres to and develops awareness around internal and external Loss Prevention procedures
  • Set clear objectives and expectations to drive a consistent store experience and ensure excellent operational and visual standards
  • Encourage and demonstrate adaptability; positively effecting change and enabling the team to successfully execute a shared vision

Qualifications:

  • 3+ years Retail Management experience 
  • Exceptional leadership, selling, and customer service skills
  • Strong merchant skills and a history of delivering financial results
  • Proven record of hiring and developing great talent
  • Experienced in coaching, counseling & conflict resolution
  • Independent, proactive, results-driven work ethic
  • Utmost character, honesty, and transparency

Requirements:

  • High School Diploma required (College Degree preferred)
  • Must be at least 18 years of age or older
  • Continually able to stand/walk for extended periods of time, and be able to reach overhead, bend, squat, and kneel as you organize and stock inventory. 
  • Ability to deliver excellent customer service while implementing loss prevention practices
  • Able to lift up to 30lbs regularly and perform store maintenance tasks
  • Must be able to reliably commute to and from the work location
  • Must be available to work 40 hours per week including weekends (Friday, Saturday and Sunday), evenings and holidays as needed

Full Time Benefits:

  • Competitive salary
  • We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • Free Boots!
  • Generous employee discounts!

The hourly rate for this position is $22 to $24hr. The actual compensation will be based on factors such as the candidate’s skills, qualifications, and experience.

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note:  We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policy. Please note: Offers of employment may be conditional pending the completion of standard onboarding procedures.

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